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When Google went public in August, 2004, co-founders Larry Page and Sergey Brin made no secret of the company’s disdain for how the Wall St. system of analyst ratings and recommendations works. They wrote a letter saying they had no interest in trying to manage analysts expectations and keep Wall St. happy on a quarterly basis. You can imagine how they’re feeling this week as Wall St. keeps changing its mind on how Google will fare in the slowing economy. For weeks, many analysts have been bullish on Google’s chances to survive the slowdown. This week, they’ve changed their minds. Silicon Alley Insider’s Henry Blodget notes that “the tone has changed,” and sums up the current thoughts of several analysts. One analyst says, “FUNDAMENTALS HORRIBLE BUT MAYBE SOME HOPE LONG TERM.” On TechCrunch, Michael Arrington notes that a Citigroup analyst who loved Google last month changed his mind this week because, the analyst says, we’re … [Read more...] about Wall St. Flips On GOOG; Google Canning Slackers & More

Today is St. Patrick's Day and for the first time that I can remember, Google and Yahoo are missing special logos on their main US sites. Google and Yahoo have always had special logos for the day, so why is today different? Maybe out of respect for the events in Japan? I am not sure. But just see our archives of logos for St. Patrick's Day, including the 2010, 2009, 2008, 2007, 2006, 2005 and 2004 archives.That is not to say that Google doesn't have a logo for St. Patrick's Day on Google Ireland, they do and it looks like this:But Yahoo UK & Ireland does not have a special logo. I hope their logo designer is feeling well. Update: I am wrong, I just don't see the logo because I am in the U.S. but they do have a logo. Thanks @beyondcontent for the hat tip.DuckDuckGo!Microsoft Bing has a theme:Ask.com's theme:DogPile:Search Engine Roundtable:Why do you think Google and Yahoo are missing logos?Forum discussion at Google Web Search Help and Google Blogoscoped Forums and Search … [Read more...] about Where Are Google & Yahoo’s St. Patrick’s Day Logos?

As you can see, our site today is dressed up in even more green than the typical day to celebrate St. Patrick's Day. And so are the search engines, Google, Bing, Dogpile and others are all sporting St. Patrick's day logos, themes or animations for the day.The Google logo is an animated version of Skellig Michael, a remote island just off the coast of County Kerry, Ireland. It is cute, animated, and fun. That logo is above.The Bing home page goes with Five Fingers Strand which is near Malin Head. That is located in Inishowen Peninsula, County Donegal, Ireland and is the most northerly point of the island of Ireland.Dogpile goes with the typical pot of gold and rainbow themes:And here is our site:For the past year's logos and designs from the search engines see 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009, 2008, 2007, 2006, 2005 and 2004.Have a fun and safe St. Patrick's Day everyone!Forum discussion at Google+. … [Read more...] about St. Patrick’s Day Logos From Google, Bing & More

Brands and large, multi-location businesses are horrible at local SEO. That is a bit of a generalization, of course, but it certainly represents my experience working with larger multi-location businesses in the U.K. If you have a recognized brand with a local presence, your general authority should make ranking in local search results somewhat easier; yet all too often, this is not the case. The purpose of this post is to outline the key areas for brands, franchises and multi location businesses to focus on for local search success. Why Is Local SEO Important? Why should you care about local search visibility? What’s in it for you? According to BrightLocal’s Local Consumer Review Survey 2014, 92% of consumers used the internet to find a local business in 2014. And that number is likely growing — a recent Google report noted that Google searches containing “near me” have increased 34X since 2011. The proliferation of mobile internet access via smartphones … [Read more...] about Top 5 Issues Wrecking Local SEO For Multi-Location Businesses

Local businesses often display maps of their locations on their sites, but not a lot has been said about how to best create those pages for good usability and search engine optimization. This article will describe how to geocode addresses, use them to create dynamic maps for a local website while simultaneously optimizing those map/location pages. Many small-to-medium local businesses will set up a page on their site with a map that shows where their shop is located. Typically, these pages will be called “Locations” or “Contact Us”, and most of them will consist of a brief bit of text for the address, a few written directions, and a static map image. Some have thoughtfully provided a hyperlink over to one of the top mapping services to enable users to get specific driving directions or to pan and zoom the maps. Now, how great would it be if all of these locations pages were set up with dynamic maps, allowing potential customers to easily interact with the maps … [Read more...] about How To Geocode An Address & Optimize Location Pages