Finding Competitors Your clients seldom know their real competitors. They know the ones they perceive to be their competitors but often these competitors are based on vanity and other criteria which do not really take Total Search Visibility into consideration. We use search rankings across a select and/or diverse set of keywords to determine true visibility and competitors. Sometimes it is good to review both a very select set of keywords and a very diverse set of keywords because if you choose too many keywords you are reviewing a lot of sites that targeted the long tail. Using two very different sets of keywords enables you to see the degree of long tail targeting by the competitor. … [Read more...] about Using Audits to Build a Comprehensive Content Strategy –
Stack implementation in c using array
So, for example, if you have a blog and maybe a product directory on your website, an e-commerce site. And the e-commerce site has reviews that use JSON-LD and your blog uses article markup that’s using microdata. I don’t know if that’s the right way to do that, but that would be perfectly fine too.” … [Read more...] about Google: It’s OK to Use Different Structured Data Types on Alternate Versions of a Page
 Search Engine Optimizers (SEOs) are organizations that advise clients on having their pages more highly ranked in search engines. Some advice is legitimate (“become a respected source”, “keep each page focussed on a topic”) and some is not so legitimate (“add piles of keywords in hidden text”, “insert your competitor’s trademarks”), where legitimacy might relate to how much the searching public would up-rank a page if the advice was followed. … [Read more...] about Yahoo to Use Query Histories to Improve Search Results?
“We were finally able to define different visitor and customer groups by new attributes and compare them against each other. Ultimately, this lets us understand what problems different groups are having so we can fix them, or which types of visitors are likely to be the most valuable to the ecosystem,” Jung Lee, head of Analytics for 1stdibs, said in a case study. … [Read more...] about Using Customer Data To Predict Value And Optimize Media Spend
It’s constantly going round and round — continuous, unending efforts are needed to compete in new topics or keywords and to keep up with changes in the way search engines operate. There is a center pole that all of it revolves around. (Any guesses as to what that is? Yup, content!) Users or visitors arrive to your site through search engine results, and your goal is to keep them riding through the site. (Okay, maybe that is a stretch on the analogy, but I’m going with it.) … [Read more...] about How I use my marketing technology stack (SEO edition)