Stage stars share their acting tips

Summer can be a daunting time for many businesses as it can trigger the beginning of the slow period, fueled by lifestyles focused on family holidays and keeping children occupied during the summer break. But this doesn’t have to be the case! In this post, we explore my top ten tips on how you can leverage seasonality to mitigate the ‘summertime slump’ and turn a traditional company slow time into an exciting business avenue for new customer capture. Tip 1: Turn Insight Into Action How many great ideas does your business have that fail to progress into experimentation? Innovation and approach refinement can support creative outcomes and new customer acquisition. Failure to prioritize staff thinking and practical challenges to the status quo leads to stagnation of approach and a mindset that settles for expected end results, rather than challenging and overcoming them. If you company mindset is ‘summer is always a slow period for us’ then, as you predict, … [Read more...] about 10 Tactics to Beat the Slow Period

Everyone wants 1,000s pageviews per day on their blog, and only a handful will ever reach that goal. Frustration mounts when a goal seem unattainable. This is why content marketing leaves so many people feeling inadequate. You focus on the goal. You want to find a clear path to gaining an edge. You aspire to greatness but don’t see it yet. When you execute a content marketing strategy, you are on the right track. You have to be active. You have to adapt. This requires reading and learning to conquer the content marketing beast. First, let’s look at the most important task in content marketing that you have to do regularly. You have to nail it on the head for every one of these tasks to aspire for 1,000 pageviews daily. Content Marketing Basics Needed for 1,000 Pageviews Blogging Often: At least two or three times weekly. Use these tips and tricks to write great blogs faster. Blogging often brings your audience a level of consistency. This consistency is what builds a trust … [Read more...] about How to Get 1,000 Daily Pageviews on Your Blog

This has been my first post on SEJ since August 25, 2011 so I thought I should do something special. That opportunity came last month when I was able to attend Friends of Search 2014 in Amsterdam, Netherlands, as a guest. The event was perfect as I relocated to Amsterdam from Melbourne back in July 2013 and this international search event was just around corner and across a canal or two from my place. The event is interesting as it's actually a joint initiative between iab.nl and DDMA.nl and it had no traditional conference sponsorship. This means no company booths, sponsor presentations or delegate promo bags, which I was accustomed to seeing. What really excited me about the event was the extremely high-caliber of Dutch and international speakers that were presenting at the event. I was wondering, though, what is the best way to share the insight for those who were unable to make it? The best solution I could think of was to create an epic review of FOS14 with interviews with as many … [Read more...] about Epic Friends of Search 2014 Conference Review

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Siri Goes Bing, iRadio, iOS 7: Major Highlights From The Apple Keynote Apple CEO Tim Cook took the stage this morning at the Apple developer conference (WWDC). He’s a man under pressure as many investors have turned bearish on the company. The Numbers Cook kicked the keynote off with a bunch of adoption and usage stats: The app store is 5 years old 375K iPad apps (vs. […] Twitter-Chase Ad Partnership Courts More Small Businesses Twitter’s full-court press to get more small business advertisers continues today with the announcement that it is partnering with Chase to hand out $1 million in free advertising. The deal combines advertising and education. Chase will give its four million small business customers access to workshops, case studies, etc., about how to use Twitter to […] Study: Facebook … [Read more...] about Marketing Day: June 10, 2013

Do you work hard to earn great reviews for your business? If so, you’re not alone. Most businesses strive to get as many five-star reviews as possible. And it’s not hard to imagine why. Before you buy something online, drive across town to a restaurant you’ve never tried, or download an app, what’s the first thing you do? You probably check the reviews. If they’re bad, you probably won’t purchase an item or try a new restaurant. But if they’re good, you’ll likely give it a try. So you should do everything in your power to try and get five-star reviews across the board and prevent any negative reviews, right? Actually, that shouldn’t be your goal. Believe it or not, earning perfect reviews isn’t critical for your business. In fact, negative reviews can actually help your business in ways you may have never expected. If you’ve put all of your focus on avoiding negative reviews, you’re going about reviews all wrong. … [Read more...] about Your Business Needs More Negative Reviews. Here’s Why