For years now, there has been some discrepancy between statements from Google Local engineers and general optimization advice from some local search marketers where reviews and ratings are concerned. So, what’s the skinny? Rating values may simply not affect your rankings. Read on to see why. Ratings Vs. Reviews A rating is usually a qualitative measure — essentially, a numerical score which a consumer selects when critiquing a business — such as on a 5-point or 10-point scale, or one to five stars, grades between “A” or “F”, or some other qualitatively measured scale between “poor” and “excellent.” A review is typically some text one has written about a business. The two are often used in the same breath when talking about rating or reviewing businesses, and the two activities are often combined in the same process when users are encouraged to provide feedback about a business. In this article, we’re primarily … [Read more...] about Should You Count Reviews & Ratings Out In Google Local Rankings?
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Let’s just get it out there: it appears that Zunch Communications, a Dallas-based SEM, has filed for bankruptcy. While some might call this an isolated incident, some speculative minds suggest that a correction is on the horizon for SEM agencies. Indeed, Searcharazzi is dumbfounded by the hundreds of firms that have grown and multiplied during the early years of search, which traditionally means that the environment is ripe for consolidation. Take a quick tour of any Search Engine Strategies exhibitor hall and you will get the drift. Let’s start with a tour of SEM and related acquisitions: 1998 Outrider acquired by WPP 2000 Website results acquired by 24/7 2003iFrontier acquired by Avenue AGoToast acquired by aQuantive 2004SendTraffic acquired by TraffixMarketleap acquired by Digital impactPerformics acquired by DoubleClickGlobal Promoter acquired by WebsourcedDecide Interactive acquired by 24/7Rawhide acquired by eXact AdvertisingiProspect acquired by ISOBAR 2005 Proceed … [Read more...] about Searcharazzi: Touring the SEM Graveyard
For brands and businesses, there’s no doubt that content marketing is one of the best ways to attract and engage customers.Having a solid content strategy in place can do wonders for your bottom line.Yet, some brands fall into the trap of churning out tons of fresh content at the expense of quality.Producing new pieces is not the only option for smart content marketers.You probably have stale – but awesome – content in your archives collecting digital dust. Don’t let them go to waste.On September 19, I moderated a Best of SEJ Summit webinar presented by Rhea Drysdale, CEO at Outspoken Media.Drysdale shared how you can refresh existing digital content and salvage past investment for a long-term payoff that benefits multiple marketing channels.Here’s a recap of the webinar presentation.Understanding Lost & Missed Content OpportunitiesLost content are those pieces of content that used to perform well, but no longer do.A missed … [Read more...] about Why & How to Repurpose Your Existing Digital Content