Google’s John Mueller was recently asked about the March core algorithm update and whether it softened the impact of previous updates.Many sites that saw a decline in rankings after algorithm updates from last year are seeing positive changes after this month’s core update.In fact, the data shows that the vast majority of “winners” of this month’s update were “losers” of previous updates.Is the March core algorithm update actually just a rollback?The question:A question was submitted to Mueller during today’s webmaster hangout asking about the relation between the March core update and previous updates.“With the March 12th core algorithm update there were many sites that saw positive movement that dropped heavily during the previous update.Was there a softening with whatever rolled out in August?”The answer:With each update, Google makes incremental changes to things that were done in previous updates.Mueller couldn’t … [Read more...] about Google: Most Algorithm Updates Have Incremental Changes to Previous Updates
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Webmasters may have had a moment of panic in the days after Google made an update to the way impressions and average position are reported in the Google Search Console interface. Quite a few of our clients at Merkle saw significant drops in average position after the update, like this one: Once Google confirmed the July 13 update and added it to their Search Console Data Anomalies page, there wasn’t much to go on when trying to determine exactly what happened. The update was described as such: An incremental improvement in Google’s logging system now provides better accounting for results in lower positions… This leaves a lot to be desired when searching for answers to what changes really occurred and why our reports are now so much different. In this article, we explore one of the changes in our clients’ Search Console data that might explain at least part of why the change was so drastic. Given that the GSC interface is limited to only export 1,000 rows … [Read more...] about Google Search Console’s 7/13/17 update: What really changed?
Google announced yesterday on Twitter that they updated their Google Images best practices guide. I did a compare of the old and new pages, and for the most part, it seems like there is no new specific advice. They cleaned up some of the text and page but I think the advice did not change - unless I am missing something?Google said "check it out for additional information on sitemaps, supported formats, and responsive images." The responsive images part seems the most updated but again, nothing substantially different than before. Google did add some information about lazy-loading images in the lazy loading SEO doc they launched a month ago. But they pretty much linked to a document from back in July of this year on Lazy Loading Images and Video. Google did recently update their image search guidelines as we covered back in May.Anyway - I don't see much new - tell me what I am missing?Forum discussion at Twitter. … [Read more...] about Google Images Best Practices Guide Updated, But What Changed?
This month, Third Door Media’s Michelle Robbins takes over as SVP of content and marketing technology, overseeing editorial direction as Editor in Chief of the three industry publications and aligning the content strategy with programming at Third Door Media’s event series, Search Marketing Expo and The MarTech Conference. Robbins succeeds Search Engine Land founder Danny Sullivan, who shifts to an advisor role at the company. Robbins, who has a background in publishing and has been with Third Door Media since its inception, working across all divisions — editorial, marketing, events and sales — while managing the corporation’s technology, will bring a fresh perspective to all three editorial properties. Her significant technical expertise, 360-degree view of the company’s business objectives and depth of knowledge in both the search marketing and marketing technology fields align in this new role. As an integral part of Third Door Media’s … [Read more...] about An update on executive changes on the editorial team
share tweet share pin it e-mail share So far this year, we’ve seen the Phantom V update from Google and “Fred,” an algorithmic update that still remains difficult to parse for its true meaning. Now there’s another update, unconfirmed by Google that is rocking the search engine results page. Beginning in the last week of June, there’s been sharp fluctuations in mid-tier results, a decline in Wikipedia visibility and a rise in SEO visibility for several online dictionaries. Our theory: there has been not one, but multiple updates that could affect online marketers. Read on for all the information on the latest developments and changes in the Google search results. Google Update on June 25th? There’s no discernible pattern, but there was definitely significant turmoil around the 25th of June 2017, particularly affecting the results across positions 6 to 10, according to an analysis by Search Engine Journal. Over at … [Read more...] about Google Strikes Again: Big Changes to Direct Answers, Online Dictionaries –