In the earlier installment of this article I covered the topic of local-oriented subdomaining. In this second installment, I'm covering domaining. As you may recall, I described "domaining" as the practice of buying domains mainly for their potential keyword value. Speculators purchase keyword domains with a view towards reselling those properties at a considerable markup, or to get revenue by "parking" the domains with minimal content and lots of ads. The "local space" version of domaining is where a domainer has set up shop on a name which includes some sort of locality parameter like a ZIP code, city name, or regional name. How beneficial is this, and is it valuable for generating revenue? I confess, when I began researching this topic, I had some predisposition against domaining, because most of my exposure came from instances of brand-name cybersquatting and brand-misspelling typosquatting I'd come across in the past. The growing business mainstream of the domaining industry has … [Read more...] about Domaining & Subdomaining In The Local Space, Part 2
State bar lawyer search
For my inaugural post as a regular columnist for In House SEO, I’ve been trying to come up with a way to introduce myself and our company, Avvo, without making the post about myself and Avvo. Last week, the writing gods delivered in the form of a lawsuit filed against Avvo. The saying, “there’s no such thing as bad PR” is an old public relations maxim that holds very true when it comes to SEO. What follows is a discussion on how to turn public relations lemons into SEO lemonade. But first, a little background information . . . Avvo is an online legal directory. We rate and profile 90% of the lawyers in the country on a scale of 1-10 (the Avvo Rating) based on their professional background, peer endorsements and disciplinary sanction history from state bars. Yes – we score attorneys and expose negative information about attorneys – highlighting professional misconduct that results in disbarment and suspensions. Those with severe misconduct are labeled … [Read more...] about There Really Is No Such Thing As Bad PR
On March 12, 2008, the name of Eliot Spitzer’s pay-for-performance paramour, Ashley Dupre was finally sniffed out by a New York Times reporter. Immediately, our Avvo profile page for Texas Attorney, Ashley Dupree Russel was inundated with traffic. The site was hit by millions and millions of people trying to find out anything about the women who could command $1,000 an hour trysts with the NY Governor. Note that the spellings are different: Dupre vs. Dupree and one is a middle name – yet the Avvo profile was Google’s best guess (for a little while at least) for what people were looking for. The traffic spike lasted for a few hours. I suspect the bounce rate finally may have tipped off the search engines that the users were looking for a different type of professional. On Avvo, a legal and medical directory, you can find, Dr. Harry Potter (who sadly, isn’t a pediatrician), Dr. Suess (admittedly, the u/e transposed from the famous author), and 64 different … [Read more...] about Dr. Harry Potter? The SEO Name Game In People Search
Note: This is Part 2 of the post These Aren’t the Keywords You’re Looking For, which is based on a presentation of that name. Check it out on SlideShare. I spent the entire last post in this two-part series going over how keywords work from the searcher perspective. It’s all about intent of the search and that intent can change depending on the words used or the thought processes behind those words. In this post we’ll look at the type of keywords you actually want to avoid. As I said in part 1, we sometimes get so focused on keyword stats that we forget that going after some keywords can be detrimental to our online marketing efforts. Going After Single Word Phrases is Stoopid Stupid When trying to get your site to rank for keywords most relevant to your industry, you really don’t have much of a chance for ranking for single-word phrases, except very, very niche words. But even if you could, a top ranking for most single word phrases will net you lots of … [Read more...] about Lessons in Keyword Stupidity…And How Not to Blow Up Keyword Research
Chances are you didn’t win this past Friday’s $190 million Mega Millions drawing or Saturday’s $600 million Powerball jackpot. However, the great news is that if you’re an SEM account manager, you can still try your luck at winning the AdWords Jackpot! What’s An AdWords Jackpot? An AdWords Jackpot happens when all of the paid search ads for a search query are the same or are pretty similar. In this case, of course, having an ad that’s like all the rest is not a winning hand. Here are a few examples of hitting the AdWords Jackpot: You’ve probably come across many AdWords Jackpots in the past, particularly when searching on queries that trigger product listing ads, like this: Of course, the reason I call this “hitting the AdWords Jackpot” is because it’s just like hitting a row of lucky 7’s when playing the slots in Vegas – and because there are valuable optimization opportunities to be had here! Any SEM … [Read more...] about Didn’t Win The Powerball Or Mega Millions Jackpot? Try Your Luck At The AdWords Jackpot!