That seems to be the case, thanks to the addition of the @celtics Twitter handle that showed up on the parquet floor during Wednesday night’s pre-season basketball game against the Toronto Raptors. Peter Stringer, the Celtics’ Director of Interactive Media, posted the photo on Twitter Wednesday and wondered if any NBA or pro sports team had put its Twitter username on their home court (or playing surface). Is this a first in the NBA? Or pro sports? @Celtics is officially a part of the parquet at @tdgarden #sportsbizyfrog.com/ocgnozfj — Peter Stringer (@peterstringer) December 22, 2011 Stringer later told me that the team’s Chief Marketing Officer, Shawn Sullivan, took the idea to the NBA and got the league’s okay. Stringer says the team’s Twitter handle will stay on the TD Garden floor going forward. Why the team’s Twitter handle, and not it’s Facebook URL? When I asked on Twitter, Stringer explained: @mattmcgee Twitter handle is … [Read more...] about Boston Celtics: The First Pro Team To Advertise Twitter On Their Home Court?
Stay at home careers for moms
When asked about her start in marketing, Watkins said she is fascinated by the ways people build systems that help them understand the world. For anyone who uses Slack, Watkins has found a near-perfect environment for understanding how people work and the business-communication systems they create. In her role at Slack, Watkins leads all aspects of the brand's product, platform and growth marketing, as well as overseeing its advertising, events and editorial efforts. Right now, Watkins says her team is focused on Slack's international expansion - aiming to grow its usage beyond the current 40 percent of Slack users who live outside of the US. "I'm most excited about this because we have the opportunity to stretch ourselves and think creatively about how we extend the Slack brand in a way that maintains our voice, but is relevant and resonant for different cultures," says Watkins. "We're wrapping our brains around how Slack can fit in environments with different norms around work and … [Read more...] about How a degree in theology led to a career in marketing for Slacks top marketer
We’re well into Q2 2019 and how are your New Year’s resolutions faring? If, like me, you forgot about some of them and are either very off track or haven’t started at all, let’s take this opportunity to dive into one of these 30-day challenges and get a head start on our goals for the rest of the year. General Digital Marketing 1. Listen in on Sales or Customer Service Calls Spend 15 minutes every day listening to your sales or customer service/customer success phone calls. What are the top issues people are having that your problem solves? What type of language do they use when they talk about those issues? Where can you address those issues on your digital properties to help sales and customer success teams? Every good marketer will tell you the importance of listening, and this is one of the most accessible ways to do it. 2. Test an Experimental Ad Platform All the paid search people I know are always testing, but this idea is to experiment with something … [Read more...] about Thirty 30-Day Challenge Ideas That Are Perfect for Digital Marketers
Three agencies picked up multiple awards Wednesday night as Search Engine Land hosted its second annual Landy Awards in front of a full crowd of more than 300 search marketers at Edison Ballroom in New York City. iProspect won the coveted SEO Agency Of The Year award and also took home a trophy in the Best B2B SEM Initiative – Enterprise category. It’s the second straight year that iProspect has won multiple Landys. But they weren’t the only agency to walk away with multiple honors. Razorfish picked up wins in both the Best Mobile SEM Initiative and Best Retail SEM Initiative categories. Those are Razorfish’s first Landy Awards. And Wolfgang Digital, a Dublin, Ireland-based digital agency, picked up its first Landys in the Best SEM Initiative – Small Business and Best Cross-Channel Integration of Search categories. The highly coveted final award of the night, Best Overall Search Marketing Initiative, went to Edelman. Jennifer Johnstone of Piston Agency was … [Read more...] about iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards
Good morning from Seattle! It’s day two of SMX Advanced, and we’re starting today with a keynote conversation involving Jerry Dischler, VP of Product Management with AdWords. He’ll be speaking with our founding editor, Danny Sullivan, and Ginny Marvin, our paid media reporter. We’re due to get started at 9:00 am PT, so come back in a few moments and join us if you’re not here in Seattle to listen in person. Okay, after a few housekeeping announcements, here we go! I’ll use JD for Jerry Dischler, GM for Ginny Marvin and DS for Danny Sullivan. DS: Last month, Google confirmed that mobile queries have surpassed desktop in 10 countries. What does that mean for paid search, and can you talk about this idea of micro moments. JD: Yeah, we’re really excited about this. In the past, the customer journey was a very linear. But now we have a much more fragmented journey, and we’re calling these micro moments. You have these little events that happen … [Read more...] about Keynote Conversation With Jerry Dischler, VP AdWords