More and more businesses jump onto the digital marketing bandwagon, hoping to achieve bigger goals, but even in 2016, not all of them start by creating a digital marketing strategy. According to Smart Insights, 47% of businesses don’t have a set plan or strategy for their digital marketing efforts and this may affect their long term goals. Even the smallest business using digital marketing needs to document its strategy, in a way that it will help keep track with the objectives and their results. It may sound scary to hear that you need to create a strategy from scratch, but in fact, it’s simpler than it seems. A digital marketing strategy is the plan for your next steps, and it helps you make your efforts more effective. There’s no need to see it as a big and terrifying process, but rather as a series of activities that will bring you closer to your set goals. Once a business gets into planning its digital marketing actions, it’s already closer to achieve its … [Read more...] about How to create an effective digital marketing strategy
Step by step how to create a website
Whether you’re a website owner or a website visitor, everyone wants a fast loading website which can carry out sensitive exchanges of information securely. In 2014, Google announced that it was beginning to use HTTPS as a ranking signal, signalling an increased emphasis on secure connections from the world’s biggest search engine. Then, last month, the news came that Google’s Chrome browser will begin displaying a “Not Secure” warning message for unencrypted webpages. This message will be displayed in the address bar of websites not running the HTTPS protocol. Imagine a situation where your visitors withdraw from your website after seeing this warning message. Google does check whether your site uses HTTP or HTTPS protocol. It might not be a crucial factor if you are not very serious about your website. However, if you are an online business, this is not something to overlook – website visitors demand secure … [Read more...] about Should I move my WordPress website to HTTPS?
First, let’s review what ‘taxonomy’ means when we apply the word to a website. The basic definition of ‘taxonomy’, according to Merriam-Webster, is “the study of the general principles of scientific classification” and, more specific to the world of science, it is defined as “the process or system of describing the way in which different living things are related by putting them in groups.” However, in the purpose of being used for a website, Google would define it simply as “a scheme of classification.” Personally, I would define a website taxonomy as: “The hierarchical structure of a website as it relates to what is on the site (content, products, etc.) and how that is meant to be delivered to the site’s users.” Essentially, we mean that it looks at the highest level of messaging (think your homepage) and then gradually dissects the website based on consumer purpose and the … [Read more...] about Building a Good Website Taxonomy IS SEO
Now I will describe the steps that you will must follow to get backlinks to your website or blog through these .edu websites. There are various way to create backlinks to your website through these free .edu sites. By commenting on the websites. By creating an account on the .edu website. Make your personal profile on these websites so as to have quality backlink to your website. If they Don't Permit then Put you Site link in Name Section. Add you Site Link in About Me Option in Profile Section. If you Don’t Find that Option, Put your Site in HTML tag and Add in About me section. Put the Site in this HTML Tag. <a href="Your Site Address (URL)" rel="dofollow"> Any TEXT(e.g I m a Freelancer)</a> Few warning while creating backlinks: … [Read more...] about Top Free 200+ .Edu Websites and Forum List 2016 for SEO Backlinks
by Alex ChrisLeave a Comment One of the most useful and important SEO tools is the Google Search Console. Google search console is a free tool provided by Google for webmasters (also referred to as Google Webmaster Tools).Google search console has a number of tools and reports you can use to find out what Google knows about your website, improve your site’s performance in the search results and troubleshoot problems.In this post, you will learn how to add your website to Google Search Console.How to get your website on Google Search ConsoleThe first thing to do is to register with Google search console and add and verify ownership of your website.Here are the steps:Step 1: Create an account with Google Search Console.Go to Google Search Console and click Start NowIf you already have a Google account, you can login directly otherwise the first step is to create an account and then login.Note: If you already have a Google analytics account, you can use that to login. It’s … [Read more...] about How to add and verify your website with the new Google Search Console