Do I Love guest blogging? Guest blogging is a very popular method of creating links. Guest posting is about publishing and writing article or a blog post on the website that doesn’t belong you. It can be a paid as well as an unpaid. The payment depends on the owner of the website. Mostly, if his website has already bulk contents and massive traffic, then he is certainly not looking for guest bloggers. The most important thing to remember is that links from low authority sites will do your own site no good; you want to give preference to the ones with higher authority. Also, context and relevance of links matter as usual. How to Start Guest Posting? Guest posting is an easy way to get exposure to new targeted readers for your blog. I have been blogging for a long time and experienced the benefits of guest blogging, but still, there are a lot of bloggers who don’t use guest blogging, perhaps many of them are not aware what exactly a guest post is. When bloggers write content … [Read more...] about What is Guest Blogging Guidelines in SEO?
Still doing guest blogging keep these 4 tips in mind
Do I Love guest blogging? Guest blogging is a very popular method of creating links. Guest posting is about publishing and writing article or a blog post on the website that doesn’t belong you. It can be a paid as well as an unpaid. The payment depends on the owner of the website. Mostly, if his website has already bulk contents and massive traffic, then he is certainly not looking for guest bloggers. The most important thing to remember is that links from low authority sites will do your own site no good; you want to give preference to the ones with higher authority. Also, context and relevance of links matter as usual. How to Start Guest Posting? Guest posting is an easy way to get exposure to new targeted readers for your blog. I have been blogging for a long time and experienced the benefits of guest blogging, but still, there are a lot of bloggers who don’t use guest blogging, perhaps many of them are not aware what exactly a guest post is. When bloggers write content … [Read more...] about What Is Perfect Guest Blogging Guidelines in SEO?
A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. If you think about it, getting links through guest blogging is much easier than getting links through some other channel. So it’s no wonder that a lot of bloggers and SEO experts still favor this method. The main question is, are these guest post links still safe and viable? The answer is yes. It is still possible to build our link portfolio by contributing on authoritative websites. However, there are certain rules that we need to follow in order to avoid any issues with Google. Guest blogging 101 One of the beautiful things about guest blogging is that it gives us the opportunity to score some great links from high-tier websites. To be honest, we probably couldn’t have gotten those links with any other method. This is why guest blogging is always worth bearing in mind as a link-building strategy. But, we need to be very selective when choosing the … [Read more...] about Still doing guest blogging? Keep these 4 tips in mind
Images have become ever more important in online presence and marketing. It seems rare that an article, email, ad or social media post isn’t led by a hero image or graphic. There’s no question that images boost visibility, engagement and click-through rates. A study on Google+ concluded that posts with images were shared three times more than those without images. Likewise, Socialbakers reported that of the top 10 percent most engaging Facebook posts (likes, shares, comments), 93 percent of them were photos. And a study by BrightLocal found that 60 percent of consumers agreed that local results with images grab their attention and influence decision-making. The opposite is also true: A lack of images hurts. Indeed, Expedia has used the threat of pulling images to gain leverage in business deals with hotel chains. It’s a practice called “dimming” that reduces a property’s visibility and marketability in hotel listings served to users of the online … [Read more...] about 8 tips to make sure your Google profile images boost your local search results
Let’s start with some perspective: Guest blogging works, if you know how to do it. Like any marketing tactic, guest blogging is but one choice among many. Will it provide your business the kind of results you need to meet your own particular objectives? That’s a complex question to answer, and no less worth your consideration than whether tactics like PPC, display ads, press releases, email campaigns, affiliate programs, or any other marketing choices will help your business. Each tactic requires certain steps to be taken and best practices to be followed in order to bear fruit. You can’t fake guest blogging any more than you can fake-grow a plant. Think about it like this: A farmer can’t take serious shortcuts, ignoring the biological requirements of her crops, then proclaim that farming “doesn’t work.” The fact is, guest blogging can be an extraordinarily powerful tool for sending search engines (and prospects) signals about your credibility, … [Read more...] about The Ultimate Guest Blogger’s Guide for 2013
For the last few years, we’ve heard nothing but grandiose declarations of how important content marketing is and what really should be the driving force behind SEO campaigns. Content is king, right? Yes, 100% true. But just because content rules, that does not mean that all content is created equally or that every single bit is worth doing. Be sure you’re focusing your time and effort on what to do, instead of what not to do. 8 Really Bad, No-Good Content Marketing Practices to Stop Practicing Today Do yourself (and your marketing budget) a favor and stop wasting time on these outdated content marketing practices right now. 1. STOP Writing Newsfeed Articles – It’s Just Not “Fresh” Content I get it, I really do: When you look at your newsfeed and haven’t posted anything in a couple of weeks or even months *gasp* you start feeling that bottomless pit of anxiety in the very bottom of your belly. You know, that little voice that sounds suspiciously … [Read more...] about 8 Outdated Content Marketing Practices You Should Stop Doing Today
Did you know that more than 60% of marketers are now using webinars as a content marketing tactic? And, there’s a good reason for that. Webinars are a cost-effective alternative to hosting an in-person event, can establish you as an industry leader, can help increase lead generation, and will give your organization a ton of new content. If you haven’t taken advantage of the power of webinars, and want to gain a competitive advantage, here are 13 techniques you’ll need to conduct an amazing webinar. 1. Engage Your Audience Before, During, and After Just like any other piece of content that you’ve created, you need to keep your audience engaged throughout the journey. Get your audience amped and generate some buzz by publishing blog posts, using relevant hashtags on Twitter, running a contest, or giving away a prize leading up to the event. When the webinar does start, you still need to keep everyone engaged by welcoming them to event, having an opening slide … [Read more...] about 13 Tips for Producing an Incredible Webinar
With the explosion of sites like WordPress, YouTube, Pinterest and Facebook, content can go viral very quickly. By creating high quality, engaging content your brand can be shared around the world within minutes – something that would have cost hundreds of thousands of dollars in marketing costs ten years ago. The social media revolution has changed the way we market content. Here’s some numbers that support the revolution: 2 billion videos are watched daily on YouTube 200,000,000 blog posts can be read on WordPress 50 million tweets per day on Twitter More than 1 billion active users on Facebook But the shift towards content marketing can also be credited to Google. In February 2011, Google launched the now infamous Panda update that penalized websites for low quality and thin content. The chart below from Google Trends clearly shows a major increase in ‘content marketing’ searches since February 2011. An if that wasn’t enough Google launched Penguin … [Read more...] about 20 Content Marketing Tips to Boost Traffic, Engagement and Sales
Are you about to start your first blog? Maybe you’ve just got going, or you’re a few months in. You’re worried that you’ve missed something important – or you feel like you’re not seeing the success you should. That may well be the case…but I’ve got you covered. Like every blogger, I’ve made a few mistakes. I’ve had my share of frustrations, wasted time, and wasted money. Like all successful bloggers, I kept going! It could’ve been easier, though – and I want to share some of my lessons learned so that you will succeed even faster than me. Here’s what I wish I’d known before I started my first blog. There’s a lot of info in this article, with plenty of practical, actionable steps for you to take, so I’ve split this post into four main parts: Part 1: Getting Your Blog Set Up Right Part 2: Focusing Your Blogging Efforts Part 3: Making Your Blog Run Smoothly Part 4: Having the Right Mindset … [Read more...] about Things I Wish I Knew Before I Started Blogging
In 2016, I consumed more marketing material than I ever have. While the internet is packed with some truly awful content, it’s home to some real beauties as well. This post is intended to highlight some of the best things I read over the last year which, if you haven’t seen already, definitely need to be added to your reading list. My favorite posts are always those that inspire action and provide suggestions that you can take away and use yourself, and I guarantee that if you consume everything here and act on just a few of the tips, you’ll be a better marketer for it. So, without further ado… Starting with a recent post, this study from Matthew Barby is an incredibly useful insight into what’s required to rank well. It’s always nice to have some recent data that looks into ranking factors, and this post provides just that in incredible depth. Complete Guide to Keyword Research for SEO An extremely comprehensive guide to keyword research that … [Read more...] about 59 Marketing Posts You Probably Missed in 2016 (and Need to Read)