Love Island is about to begin, and The World Cup is fast approaching – but despite all the fake tan and football related noise, which brands have managed to cut through and make headlines this week? As ever, we’ve summed up our favourite PR campaigns of the week. Find out how Greggs went viral, how Google mocked Americans, and how Twitter used its own data to map out Premier League fans. Greggs go undercover at gourmet food festival Foodies Festival is London’s top food festival, with some of the biggest names in the business attending – including Michelin star chefs and TV celebrity cooks. Despite this, food-on-the-go retailer Greggs decided to go undercover as ‘Gregory and Gregory’ to see how people reacted to their menu once they took away the Greggs branding. The brand installed a pop-up in the market area of the festival so that they would convincingly blend in with the upmarket array. They invited foodies to trial the new menu, filmed their … [Read more...] about How Greggs, Google, and Twitter stole the headlines this week
Stocks going ex dividend this week
Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week, Google prepares to launch the Google My Business Partners program, Google AdWords requires parallel tracking for all accounts, Google Trends got an update, and GDPR takes into effect on the 25th of May! Google is Launching the Google My Business Partners Program In a recent announcement on taking action against scammers, Google said they’re launching the Google My Business Partners program. This program will give business owners a directory of trusted Google Partners to choose from when they need help managing GMB listings. There was no mention of exactly how an agency would be approved to go on this list, but trusted partners around the world will be eligible for early access to the program. To further support agencies and platform partners, partners will also be eligible for a partner manager, and have the potential to be featured on the GMB … [Read more...] about This Week in Search: Google’s GMB Partners Program is Launching, and More!
Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week, Google search result snippets have been cut short, Amazon stopped bidding on Google Shopping ads, Google AdWords is deactivating inactive accounts, and Google released new data on shoppers’ search behaviour. Google’s Search Result Snippets Are Shorter — Again Just when we all started getting used to writing longer meta descriptions, recent SEO data from RankRanger revealed that the new average length of the description field on desktop now sits at around 160 characters. This is down from the 300+ characters that Google had previously displayed on SERPs starting in December. Google’s Danny Sullivan has confirmed this, saying: ”Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based on what our … [Read more...] about This Week in Search: Google Shortens Snippets, and More!
It’s finally Friday and the weather is beautiful! Before we head out for the weekend to enjoy cocktails and ice creams, let’s take a look at a few of the amazing PR campaigns circulating the web this week. Starbucks make a stand against racism This week saw Starbucks go viral for all the wrong reasons, where the arrest of two black men waiting for their friend in the coffee chain sparked fury across the world. Credit: Today.com The incident caused a media frenzy creating bad press for the coffee chain, however, the multi-national brand responded quickly and responsibly by shutting all US stores on 29th May for ‘racial-bias education’. Starbucks CEO Kevin Johnson also spoke with the two men involved to personally apologise for the incident. Rather than let the story spiral, Starbucks took control of the story and their message featured in the press. This is effective PR as it relays the brand values of the company to ensure the actions of one store doesn’t … [Read more...] about Hipster Index, Tip Advisor, and Greggs hotspots: Our favourite PR campaigns this week
Powerful PR campaigns come in many forms, and though not every brand has as much PR clout as Britain’s Royal family, a creative angle or inspiring story can still catch the media’s attention, despite how loud the Royal buzz may be. We’ve taken a look at some of the brands that have managed to make headlines and gain coverage this week alongside huge stories like the royal wedding. Shoebox Britain: Are Britain’s homes getting smaller? Britain’s housing crisis is a much-covered topic across national media, with the focus usually on the struggles of first time buyers and unattainable London property prices. However, building control and warranty provider LABC Warranty has brought a new angle to the debate. It has analysed blueprint data that goes as far back as the 1930s and found that the average home has decreased in size. This information has been displayed creatively as housing floor plans, which journalists can include in their coverage, alongside charts … [Read more...] about A royal announcement, Re:scam, and reinventing cover songs: Our favourite PR campaigns this week
Friday has rolled in once again, which means, as well as looking forward to the weekend, it’s time to look back over the week’s content marketing activities that have had us saying: “Genius! We wish we’d done that!” or “I swear I’ve suggested this exact idea..!” With April Fool’s Day falling on Easter weekend this year, we were spared from the horrendous joke campaigns that always crop up (well almost, there is one in there…). Plenty of creative ideas cropped up throughout the week, from literal maps to touchy topics about pastry. Check them out! The ‘Land of the Angles’ and ‘Frizzy Haired Men’ This year I’ll be travelling to the ‘Place of Refuge’ for a friend’s wedding, and last year I was lucky enough to spend a week on the beautiful ‘Island of Copper’. I promise, I’ve not gone mad. But have you ever thought about what the names of places actually mean? … [Read more...] about Who won Pie Week? And where is the Land of Young Cattle? Campaigns we loved this week
Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week Google made 5 announcements. Google to Boost News Articles in Search Results for Paying Subscribers Soon, Google will boost news articles in search results for paying subscribers of those publications. According to Bloomberg, Google is making this change in an effort to assist publications with finding and retaining paying subscribers. Additionally, Google will share search data which shows who is most likely to pay for content, meaning publishers can better target new subscribers. Google Publishes Annual Bad Ads Statistics Every year, Google gets faster and more efficient at removing ads that violate its policies. In 2017, over 3.2 billion ‘bad ads‘ were removed, which translates to an average of 100 bad ads per second. These bad ads included: 79 million attempting to send people to malware-laden sites 66 million ‘trick-to-click’ ads 48 million … [Read more...] about This Week in Search: 5 Moves by Google!
Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week was definitely no different for the big search engine – Google recently made some game-changing updates for Google My Business, AdWords, and Shopping services. Check them out below! AdWords Now Showing Ad Version History Online marketers using the newest Google AdWords experience are now able to edit their ads, save their edits, and then view their version history. This new feature lets you see the previous versions of an ad, and saves all the data regarding how the older versions performed. Version history also includes other information, including when the ad was edited, ad running period, and what changes were made. These reports can be exported to a spreadsheet or downloaded as CSV reports. This update is useful for those who prefer to edit their ads rather than pausing or removing old ads and then creating new ones. AdWords campaign managers can save … [Read more...] about This Week in Search: Updates Across the Board on Google’s Services
Although this week has been short, it hasn’t failed to surprise us with some incredible PR stunts that drew attention to some serious (and one not so serious), and arty topics. Here’s our selection of the best PR campaigns this week. The National Gallery of Prague’s “Touching Masterpieces” Usually, when you go to the museum, you’re not allowed to touch anything – I bet we all know someone that stepped too close to a work of art and unintentionally set off the short alarm at some point. In an attempt to give blind and visually impaired people access to the art pieces they exhibit, The National Art Gallery of Prague has teamed up with Geometry Prague, Neurodigital and the Leontinka Foundation to develop haptic Avatar VR gloves. The gloves allow people to virtually “touch” famous sculptures like Michelangelo’s David – an incredible way to make art accessible for everyone. Photo: Source Julia Dovlatova, creative director at … [Read more...] about Haptic VR gloves, arty documentaries and #Project84 – Our favourite PR campaigns this week
With the Facebook movie’s debut a week away, how about something to keep you entertained while you wait? A book. About that other major internet drama story, Google. The book? “Googled, The End Of The World As We Know It,” by Ken Auletta. Googled came out at the end of last year, and I’ve been terribly remiss in not writing my review of it until now. It is a masterwork. Required reading for anyone trying to understand how disruptive the internet has been to businesses, and how Google has ridden that disruptive wave, as well as having churned it up. You want drama? Here’s drama, about how upstart kids started “F…ing with the magic,” as former Viacom CEO Mel Karmazin says in the beginning of the book. It’s a theme that runs throughout the book and underscores that while this book is about Google, it’s also how the internet has upturned the stability that many business may have assumed they had — and how some still fail to … [Read more...] about Need Pre-Facebook Movie Drama? Go Read “Googled” This Week