Stop search engines
From AdWords updates to algorithm changes, the arrival of Expanded Text Ads to the sunsetting of PageRank score… there was a lot going on with the Big G this year. Let's take a look back at the issues and announcements that scored the most social engagement across the board. (Catch up with all of our Search Engine Land Year In Review stories, while you're at it!) … [Read more...] about Search Engine Land’s most engaging stories of 2016: A whole lotta Google
Google is a search engine. A search engine's job is to point you to destination sites that have the information you are seeking, not to send you to other search engines. Getting upset that Google doesn't point to other search engines is like getting upset that the New York Times doesn't simply have headlines followed by a single paragraph of text that says "read about this story in the Wall Street Journal." … [Read more...] about The Incredible Stupidity Of Investigating Google For Acting Like A Search Engine
You have to register to comment. Sorry. Blam spam. Damn spam. Registration is one of the best ways to prevent spam. Provide your email address (no, we won’t sell it to anyone!), verify your email and you’re set to start commenting. OK, two more protection levels. We do have basic anti-spam software that watches for things that are typical of spammy comments, and we use one of those read-the-image-enter-the-code CAPTCHA things to keep spam under control. Again, sorry, blame spam. Don’t want the hassle of spam filters? Become a premium member and you bypass both the anti-spam software and the CAPTCHA. Why allow premium members such an expressway? We think few people are going to go through the trouble of becoming a premium member just to spam us (and should they actually do this to drop a spam link, well, we’ll catch it on the human side). … [Read more...] about Search Engine Land’s New Look
Think about your own business. How many customers out there have no idea what you do? Or why they'd ever need you? Suppose you are an estate planner. Do you think that your customers know when they need an estate planner? You might say yes, with your evidence being that the searchers who find your Web site consistently enter "estate planner long island" or "estate planner nassau county"--but what were they looking for before they knew to type those words? How many of your potential customers were looking for words like "elder care trust" or "medicaid asset protection"? Probably a lot of them. … [Read more...] about Are You Optimizing for Search Engines or for Customers?