With that said, sometimes you need pages to be found because the links in them cannot be found easily on any other page. A good example of this would be a tag page in your blog. The tag pages aren’t good landing pages by most counts so you don’t want those in the search index. But you do want the search engine to follow those links to the blog post. Using the “noindex,follow” attribute tells the engines not to index but to go ahead and follow the links. … [Read more...] about The Complete Guide to Mastering Your Link and Navigation Structure
Structured xml authoring
Microformats Are Redundant! Microformats Are Redundant! Why why list the same data multiple times on a page in different formats? While you’re at it, why don’t you throw a bunch of hreflang tags on your page? Maybe you can get it to be four or five times as long as it needs to be with as much junk as possible on it; that should be great for your page load speed time! … [Read more...] about Structured Data Markup Was Inevitable, But Is It An Admission Of Failure?
After much confusion and frustration from multilingual site webmasters on how to properly use the hreflang element, Google announced new functionality to allow multilingual and multinational site owners to set the rel=”alternate” hreflang=”x” link annotation using XML sitemaps. … [Read more...] about How To Implement The hreflang Element Using XML Sitemaps
/%postname%/ I saved that change, saved my modified .htaccess file to the root directory of my domain, and then re-ran my plugin that generates a sitemap.xml file. Then, I immediately tested the change using several of my older links, to ensure that they redirected properly. I also made sure to activate Alex King’s 404 plugin, which emails me whenever a “not-found (404)” error is generated on my site. It is always a good to activate this plugin whenever you make any structural changes to your blog, as it will help identify any errors you may have created. … [Read more...] about A Case Study In Changing URL Structure
A “Product” template may include values for original price, sale price, and date of a sale. A “Book” search result template could include information such as the author and whether the book was on a best sellers list. A “Local” template can include values for address and phone number. A “Reviews” template may include the date the review was published as well as a description of the review system. An “Events” template may provide the date, address, and description of the event. A “Discussion” template may tell us when a message was posted, how many replies where made, and a description of the message. … [Read more...] about Author Markup, Schema.org and Patents, Oh My!