06/17/2018 by Bill Slawski 14 Comments Sharing is caring!135sharesFacebook51Twitter71Google+LinkedInPinterest13In a search engine that answers questions based upon crawling and indexing facts found within structured data on a site, that search engine works differently than a search engine which looks at the words used in a query, and tries to return documents that contain the same words as the ones in the query; hoping that such a matching of strings might contain an actual answer to the informational need that inspired the query in the first place. Search using Structured Data works a little differently, as seen in this flowchart from a 2017 Google patent: In Schema, Structured Data, and Scattered Databases such as the World Wide Web, I talked about the Dipre Algorithm in a patent from Sergey Brin, as I described in the post, Google’s First Semantic Search Invention was Patented in 1999. That patent and algorithm described how the web might be crawled to collect pattern and … [Read more...] about Google Patent on Structured Data Focuses upon JSON-LD
Structured xml data
The movement toward structured data markup (i.e., increasing use of standards like Open Graph, Schema.org, RDFa, etc.) has bothered me for awhile, but I could not exactly put my finger on the issues. A few weeks ago at SMX East, there were some great presentations on these topics, and I finally realized that I have many major reservations about the proliferation and use of these standards, on many levels (mostly from a publisher perspective; for end-users they are generally a very positive development). What Are These Standards? They sound complicated, but in layman’s terms, I would say: think of them as being similar to additional meta-tags on a page, similar to a meta-description or meta-keywords, but often in XML format, which convey certain structured information about various objects. Like meta-tags, these are intended to be machine-readable, but not necessarily presentable to humans in a browser. Much of the rich information showing up in search engine results (such as … [Read more...] about Structured Data Markup Was Inevitable, But Is It An Admission Of Failure?
With the introduction of the schema.org vocabulary, much attention has been focused on the benefits of employing structured data for improved visibility in the search engines. The mostly widely cited and easily verifiable of these benefits is the generation of rich snippets: a specially formatted search result block that includes information specific to the type of resource being referenced. Might there be other SEO benefits to using structured data? On one hand, Google has insisted that the advantage of employing structured data (in the form of structured markup) is limited to the production of rich snippets. On the other hand, bald claims have been made that structured data use, in and of itself, improves the ranking of Web pages in search. I believe the truth lies somewhere in between. While employing structured data by no means guarantees superior rankings, the provision of metadata can potentially provide the search engines with a better understanding of what any given Web … [Read more...] about Employing Microformats & Structured Data For Enhanced Search Engine Visibility
A few weeks ago Steven Aldrich, a VP of strategy for small business software (and now marketing) company Intuit, delivered a speech in which he presented an amazing statistic. According to Aldrich, roughly 6 million businesses are started annually in the U.S. but another approximately 5.6 million go under. Think about it. From the point of view of these small businesses, there’s a fundamental challenge to survive. From the point of view of search engines and directories trying to reflect and catalog their fleeting existence, there’s another kind of challenge – a data challenge. According to the U.S. Census Bureau there are 23,343,821 “firms” in this country. Of those, 5,697,759 firms have one or more employees. But almost 99% of U.S. businesses have fewer than 20 employees and most have fewer than four. These data are mirrored by similar statistics (where they exist) around the world. Beyond this, the majority of small businesses conduct a majority of … [Read more...] about Local Data: Not Sexy Just Critical
06/14/2018 by Bill Slawski 2 Comments Sharing is caring!116sharesFacebook23Twitter80Google+LinkedInPinterest13I spoke at SMX Advanced this week on Schema markup and Structured Data, as part of an introduction to its use at Google. I had the chance to visit Seattle, and tour some of it. I took some photos, but would like to go back sometimes and take a few more, and see more of the City. One of the places that I did want to see was Pike Place market. It was a couple of blocks away from the Hotel I stayed at (the Marriott Waterfront.) It is a combination fish and produce market, and is home to one of the earliest Starbucks. I could see living near the market and shopping there regularly. It has a comfortable feel to it. This is a view of the Farmers Market from the side. I wish I had the chance to come back later in the day, and see what it was like other than in the morning. This was a nice little park next to Pike Place Market, which looked like a place to take your dog for a walk … [Read more...] about Schema, Structured Data, and Scattered Databases such as the World Wide Web