A good XML sitemap acts as a roadmap of your website which leads Google to all your important pages. XML sitemaps can be good for SEO, as they allow Google to quickly find your essential website pages, even if your internal linking isn’t perfect. This post explains what XML sitemaps are and how they help you rank better. What are XML sitemaps? You want Google to crawl every important page of your website, but sometimes pages end up without any internal links pointing to them, making them hard to find. An XML sitemap lists a website’s important pages, making sure Google can find and crawl them all, and helping it understand your website structure: Yoast.com’s XML sitemap Above is Yoast.com’s XML sitemap, created by the Yoast SEO plugin and later on we’ll explain how our plugin helps you create the best XML sitemaps. If you’re not using our plugin, your XML sitemap may look a little different but will work the same way. As you can see, … [Read more...] about What is an XML sitemap and why should you have one? • Yoast
Structured xml example
Marieke van de Rakt Marieke is partner at Yoast. She runs our academy, marketing and research departments. She loves to write about content SEO and site structure. Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate on your site, to click from one page to another. Google also uses the structure of your site to determine what content is important and what is less relevant. This guide tells you everything you need to know about site structure. Why is your site structure important? Structuring your website is crucial for both its usability and findability. Many sites lack a sound structure to guide visitors to the information they’re looking for. Having a clear site structure also leads to a better understanding of your site by Google, so it’s incredibly important for your SEO. Let’s take a closer look at how this works. Importance for usability The … [Read more...] about Site structure: the ultimate guide
When you first start blogging, you don’t really know how to put together a blog post. You may not even know if your blog post ideas are any good. Recently, one of my readers asked me about how to structure a perfect blog post that people want to read. Well, having written and edited thousands of blog posts, here are some tips and resources that will help you structure a perfect blog post. Since the article structure varies for different types of blog posts, I’ll cover the most basic post structure and then give specific examples of article structures for list posts, roundup posts, review posts, and how-to posts. The Most Basic Blog Post Structure Every blog post has four key elements: The title grabs attention and makes a promise (which needs to be fulfilled by the end of your post). The introduction hooks the reader, draws them in, and sets up the post. The main body works through a logical sequence of points, holding the reader’s attention. The conclusion ends … [Read more...] about How to Structure a Perfect Blog Post
The biggest breakdown in website architecture is a navigation structure that prevents visitors from easily finding the information they need and blocks search engines from indexing your content. It doesn’t matter how perfectly your site is optimized if your site navigation fails to get searchers and search engines to your content. Ensuring your internal navigation structure and links are set up ensures proper search engine spidering and helps visitors find information they need quickly. Most people think of their website’s navigation is little more than the main navigation bar that displays at the top or right side of each web page. That’s a significant part of it, but in truth, there is a lot to know about how every link on your site should work in order to maintain a structurally sound, search engine friendly, and user-optimized website. But the main navigation is a good place to start… Build an Efficient Navigational Structure When it comes to navigation, … [Read more...] about The Complete Guide to Mastering Your Link and Navigation Structure
The movement toward structured data markup (i.e., increasing use of standards like Open Graph, Schema.org, RDFa, etc.) has bothered me for awhile, but I could not exactly put my finger on the issues. A few weeks ago at SMX East, there were some great presentations on these topics, and I finally realized that I have many major reservations about the proliferation and use of these standards, on many levels (mostly from a publisher perspective; for end-users they are generally a very positive development). What Are These Standards? They sound complicated, but in layman’s terms, I would say: think of them as being similar to additional meta-tags on a page, similar to a meta-description or meta-keywords, but often in XML format, which convey certain structured information about various objects. Like meta-tags, these are intended to be machine-readable, but not necessarily presentable to humans in a browser. Much of the rich information showing up in search engine results (such as … [Read more...] about Structured Data Markup Was Inevitable, But Is It An Admission Of Failure?