Example 2: Media and images The ‘media’ or ‘image’ XML sitemap is also unnecessary for most websites. This is because your images are probably used within your pages and posts, so will already be included in your ‘post’ or ‘page’ sitemap. So having a separate ‘media’ or ‘image’ XML sitemap would be pointless and we recommend leaving it out of your XML sitemap. The only exception to this is if images are your main business. Photographers, for example, will probably want to show a separate ‘media’ or ‘image’ XML sitemap to Google. … [Read more...] about What is an XML sitemap and why should you have one? • Yoast
Structured xml example
Contextual linking opportunities for online shops Contextual internal linking works differently on an online shop with very few to no pages that are exclusively meant to inform. You don’t explore a specific topic on your product pages: you’re selling a product. Therefore, on product pages, you mostly want to keep people on a page and convince them to buy the product. Consequently, contextual linking is far less prominent in this context. You generally shouldn’t add contextual links to your product descriptions, because it could lead to people clicking away from the page. … [Read more...] about Site structure: the ultimate guide
This type of post doesn’t normally follow a list format, but it still has a solid structure. Typically, a review or recommendation post begins by introducing and briefly explaining the product or service and ends with a verdict on whether or not it’s a good purchase. … [Read more...] about How to Structure a Perfect Blog Post
Broken links happen for a variety of reasons. Sometimes you’ve removed pages or you’ve linked to a page on another site that has been removed. For this reason it’s a good practice to regularly check for and fix any broken links you find. This can become a chore for blog sites as blogs often do a lot of external linking and there is a huge amount of turnover on the web. But once you keep up, a monthly check or so should do the trick to help you keep broken links under control. … [Read more...] about The Complete Guide to Mastering Your Link and Navigation Structure
Yes, this seems to be the consensus, although it’s not clear why. It could be that the search engines are intentionally favoring pages that expose information in this way (which seems likely), or it could also be that (as someone in the audience at one of the SMX East talks brought up), the use of these schemas may simply make the publisher do a better job of organizing and exposing their information. … [Read more...] about Structured Data Markup Was Inevitable, But Is It An Admission Of Failure?