From Marketing Land: Bringing much-needed transparency to RTBMay 10, 2017 by Alex Bornyakov Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments have highlighted. Columnist Alex Bornyakov discusses these risks and explores whether it is possible to increase transparency in this programmatic channel. The power of location audiences: A buyer's guide & scorecardMay 10, 2017 by Michael Della Penna Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution. Relevance vs. authority: Which link has more value? (Part 1)May 10, 2017 by Andrew Dennis When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we … [Read more...] about Marketing Day: Link relevancy vs authority, Facebook AI efforts & affiliate networks
Podcast: Download Subscribe: iTunes | Android | RSS Welcome to the first-ever episode of Search Engine Nerds! We decided to narrow down our focus and talk with some of the smartest minds in SEO, PPC, and search trends to give you even more tools and insight to dominate in today’s competitive marketplace. In this pilot episode of Search Engine Nerds, SEJ Executive Editor Kelsey Jones is joined by Zeph Snapp, Founder of Altura Interactive, a digital marketing agency providing Spanish SEO and website development for companies around the world, to talk about best practices for creating Spanish versions of websites. Zeph and Kelsey discuss what you need to do before getting started, whether translating content is better than creating new content in a different language, and what to keep in mind when it comes to international SEO. I highly recommend listening to the entire podcast where Zeph shares stories of how things can go wrong in international SEO, and how things can go right and … [Read more...] about Best Practices in Creating Spanish Versions of Websites [PODCAST]
On July 6th, you’ll be able to purchase a printed book written by Yahoo called The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World. Putting aside for a moment the irony of providing an online style guide as a printed book, what’s this style guide all about? The first style guide of its kind? The press release says it’s the “first guide of its kind to focus on the specific issues associated with developing content for the online medium”. That’s not true, of course. I started using the Yale Web Style Guide when it was first published way back in 1999 when I was still developing web sites and writing online documentation (I still have a copy of the first edition on my bookshelf). I started using the Microsoft Manual of Style in the mid-90s, although it was aimed at both print and online documentation and wasn’t specifically for web sites. Amazon tells me that I purchased Standards for … [Read more...] about Yahoo Publishes Online Style Guide As Printed Book, Gives SEO Advice
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google News Has Major Redesign: Personalization, Sharing & “News Stream” Offered Today, Google News is undergoing its first major redesign since being launched in 2002. Gone is the default “section” view, replaced instead by a “news stream” view of stories. Creating a personalized collection of stories has been made easier, as is the ability to share stories with friends and others via email, Twitter, Google Buzz […] French Anti-Trust Authorities Find Google “Abused Dominant Position” In Turning Off Advertiser’s Account French regulators said today that “Google had abused its dominant position in the internet advertising market when it barred a location data company from using its AdWords service,” according to a report appearing in the Financial Times.The complainant is Navx, a company that … [Read more...] about The Day In Search, June 30, 2010
Scaling content marketing is a topic discussed extensively on SEJ , yet it remains one of the biggest issues for marketers or brands wanting to invest heavily in this valuable channel. You might be surprised to learn that your issue with scaling content marketing is part of a larger problem known as diseconomies of scale. This essentially means the increased volume designed to improve production ROI has actually reached a point where it’s become less efficient, causing the quality or ROI to suffer. Fortunately, there are surefire ways to scale quality content without facing the common pitfalls found in the infographic below. Nail Your Production Process A critical part of the content marketing process is managing the production. This is no easy feat, and for most companies whose core competency is not content production, it makes more sense to find a production partner that specializes in content creation. If you don’t decide to hire a production company to scale content, … [Read more...] about What are the Pitfalls of Scaling Content?
We’ve all heard of economies of scale, right? The more you produce of a good/service the easier and more cost-effective it becomes. However, there is also a term called “diseconomies of scale” which states that as you produce more and more, you begin to lose control, which could ultimately lead to lower quality and higher per-unit costs. The positive and negative aspects of scaling are issues that many content marketers are starting to face as the demand for content production, specifically quality content production, continues to rise. Whether you are an enterprise brand with an entire content marketing department producing daily content, or just an SMB with one Swiss-army-knife marketing employee creating a handful of blog posts every month, you inherently have a point at which the production level of content becomes too difficult to control. Don’t fret, as with everything on the internet, there is a way to “optimize”. Increasing your … [Read more...] about Scaling Content Production Without Sacrificing Quality