Move over Facebook, Instagram is the social networking app redefining photo and video sharing. Instagram is also the fastest growing social network in history and is owned by Facebook. From sharing photos to promoting brand awareness or products, Instagram can fit a wide range of … [Read more...] about Business Grow Guide: Instagram 101 and Beyond
Style guide
SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Target expands voice-commerce relationship with Google to battle AmazonOct 13, 2017 by Greg Sterling Retailer joins Walmart in climbing aboard the Google Express. … [Read more...] about SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides
Google now has 50M Local Guides adding content to Google Maps and Search
Google hosted its second Local Guides Summit for the people who contribute content about businesses in their local areas to Google Maps and Search earlier this week. It brought together 150 top contributors from 62 countries to the San Francisco Bay Area. In 2016, there were … [Read more...] about Google now has 50M Local Guides adding content to Google Maps and Search
‘High-quality content’ tips from Google’s own style guides
Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. Until now. Last month, Google’s Developer Relations Group publicly published five different guides aimed at helping … [Read more...] about ‘High-quality content’ tips from Google’s own style guides
A Step-by-Step Guide to Creating an Autoresponder
Email autoresponders are the holy grail of marketing. You set up a sequence of emails once and you’re done. Thousands, possibly hundreds of thousands, of people will get exactly the same emails from you, in the same order. This allows you to create an unbelievably … [Read more...] about A Step-by-Step Guide to Creating an Autoresponder
A Quick Guide to Improving Your Event Email Marketing
You may feel stuck when it comes to getting creative with email marketing. It can start to feel like every time you host an event you’re putting out the same type of email over and over. While people do like consistency and predictability to a certain extent, they too get … [Read more...] about A Quick Guide to Improving Your Event Email Marketing
Internal Linking Guide to Boost Your SEO
When it comes to on-page SEO, one of the most important, yet often misunderstood, concepts is internal linking. In this ultimate guide, I will explain the importance of internal linking as well as share six best practices and tips to help you get started. In the world of search … [Read more...] about Internal Linking Guide to Boost Your SEO
A Social Media Marketing Guide for Non-Profits
Holidays such as Christmas, 4th of July, Easter, Black History Month, and St. Patrick’s day are the perfect time for non-profit marketing campaigns. Typically, people feel more giving on holidays or are more likely to join a cause. Considering what is possible with social … [Read more...] about A Social Media Marketing Guide for Non-Profits
Guide to Google ranking factors – Part 6: Trust, Authority and Expertise
It concentrated on ‘duplicate content and syndication’ and the practical ways you can ensure your webpages are passing on PageRank and not being ignored by Google. This week we dive into trust signals, paying particular attention to Google’s Page Quality Rating. … [Read more...] about Guide to Google ranking factors – Part 6: Trust, Authority and Expertise
Your Guide to Structured Snippets for SEO
Google is known for its commitment to continually improving and refining its search results, from making regular updates to the ranking algorithm, to the format of the results that appear. Rich snippets, the informational text lines that appear beneath the heading of every search … [Read more...] about Your Guide to Structured Snippets for SEO