Move over Facebook, Instagram is the social networking app redefining photo and video sharing. Instagram is also the fastest growing social network in history and is owned by Facebook. From sharing photos to promoting brand awareness or products, Instagram can fit a wide range of business and personal brands - both content generators and audiences. According to a Pew Research Center study, over 35% of all US adults use Instagram. Why Instagram? All Brands Aboard Instagram inspiration Pushing almost 1 billion active users, Instagram is gaining speed on Facebook popularity. It has 25 million business profiles attract more than 250 million Instagrammers each to its profile. That makes it a behemoth of social media, only behind Facebook and YouTube in terms of social media interaction. It leads other popular apps like Snapchat, Pinterest, LinkedIn, Twitter, and WhatsApp. The opportunities afforded by this reach can mean that an Instagram account with savvy management can have tremendous … [Read more...] about Business Grow Guide: Instagram 101 and Beyond
Style guide
SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Target expands voice-commerce relationship with Google to battle AmazonOct 13, 2017 by Greg Sterling Retailer joins Walmart in climbing aboard the Google Express. Google now has 50M Local Guides adding content to Google Maps and SearchOct 13, 2017 by Greg Sterling The number of Guides has grown by 10x in just one year. How to capture urgent leads with call-only ad extensionsOct 13, 2017 by Allen Finn Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch. The nitty-gritty paid search account health check: Part 1Oct 13, 2017 by Amy Bishop Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities. Using Google Customer Match to optimize PPC … [Read more...] about SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides
Google now has 50M Local Guides adding content to Google Maps and Search
Google hosted its second Local Guides Summit for the people who contribute content about businesses in their local areas to Google Maps and Search earlier this week. It brought together 150 top contributors from 62 countries to the San Francisco Bay Area. In 2016, there were 75 attendees from 37 countries. Last year, there were 5 million Local Guides around the world. Remarkably, the number has now grown to 50 million — a 10x increase in one year. To attend the Summit, Local Guides needed have attained at least “level 5” (out of 10) and submit an application that included a 1-minute video. A level 5 is someone who has 500 points from making various types of local content and data contributions to Google Maps: ratings, reviews, images, video and so on. Luiz André Barroso, vice president of engineering on Google Maps, delivered the opening Summit keynote, which was essentially an appreciation for the efforts of Local Guides. He discussed the ways in which … [Read more...] about Google now has 50M Local Guides adding content to Google Maps and Search
‘High-quality content’ tips from Google’s own style guides
Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. Until now. Last month, Google’s Developer Relations Group publicly published five different guides aimed at helping its own creators “striving for high-quality documentation.” And “documentation,” when posted online, means digital content. Now available: Developer Documentation Style Guide HTML/CSS Style Guide JavaScript Style Guide Java Style Guide To put this in context, consider that these documents represent just a few of the many guides Google uses internally. The information provided is not new, unique, original, or even complete. That said, Google’s Developer Documentation Style Guides are an excellent resource for anyone interested in creating the type of high-quality content that users value and search engines reward. Each guide reinforces the idea that high-quality pages — … [Read more...] about ‘High-quality content’ tips from Google’s own style guides
Your Guide to Structured Snippets for SEO
Google is known for its commitment to continually improving and refining its search results, from making regular updates to the ranking algorithm, to the format of the results that appear. Rich snippets, the informational text lines that appear beneath the heading of every search result, recently underwent an upgrade in the form of “structured snippets,” a more fact-driven format for certain search queries. Google’s intention is to provide users the best possible Web experience, and in this case, that means giving users some of the information they need before they even click the link. As a collaborative effort between Google Research and WebTables research teams, structured snippets are going to change the way people find information on the Web, and you’ll need to adjust your optimization strategies as a result. What Are Rich Snippets and Structured Snippets? First, it’s important that we define exactly what “rich snippets” and … [Read more...] about Your Guide to Structured Snippets for SEO