Knowing how to submit websites and individual pages to search engines is an essential skill for SEO professionals and webmasters alike.Whether you’re building a new website or simply adding new content, knowing the ins and outs of indexation is key.What You’ll Need Before SubmittingFirst, you’ll need access to edit your website.Some people may refute this and claim backend web access is not necessary to submit a website to search engines. Well, they’re right.However, there are some cases where you’ll need access to a website’s backend.Situations Where You’ll Need Backend AccessThe website doesn’t have a sitemap.The website doesn’t have a robot.txt file.The website doesn’t have Tag Manager or a way to verify Google Search Console/Bing Webmaster Tools access.If your client or IT team doesn’t allow you to have access to their backend, or your CMS has certain limitations, see if you’re able to obtain FTP access. This … [Read more...] about How to Submit Websites & Pages to Search Engines: A Simple Guide
Submit to search engine directories
SEM, short for search engine marketing has come a long way since it was first heard of in the mid nineties. When I first entered this arena of Internet marketing in 1997, there was very little competition among firms offering these services and the marketing process itself was quite simple. Modify a few title tags, add some meta description and keyword tags and then make sure the targeted key phrases are incorporated in the body copy of a web site and it typically enjoyed success. While these are still essentials of SEM, marketing one's site via the search engines is a much more involved process these days. With the increase in web pages and documents in the search indices as well as the number of webmasters marketing for top positions, SEM is much more competitive these days, no matter what industry you are in. Intelligent keyword research has become crucial to the success of a campaign. Site usability is more important than ever because site owners want to see conversions from … [Read more...] about The Continual Evolution of Search Engine Marketing
Ten years ago today, I had the privilege of organizing the first ever search marketing conference. On this anniversary, a look back at how things were then and have they’ve changed in a decade. In 1999, search marketing itself was about five years old. People had been doing search engine optimization to generate traffic from free listings as soon as search engines themselves appeared in 1994. People were also taking advantage of paid search advertising opportunities, though these were limited and primitive compared to what we have today. While search marketing wasn’t new, a major event focused solely on the topic had never happened. Instead, search marketing had to make do with appearances within other conferences. It would get a single session at a tech event, or an online marketing show or during a web design seminar. I remember this well, as I often spoke on search marketing at these types of gatherings. Nobody Puts Baby In A Corner Search marketing was like Baby in … [Read more...] about 10 Year Retrospective: Search Engine Strategies To SMX: Search Marketing Expo
Increased demand for local data, and with technologists who recognize a need for an authoritative local information database, suggest that we’ll soon see a landgrab for ownership of local data. A Techcrunch article in April articulated the Zeitgeist surrounding a local “database of places”, exciting a lot of talk around the subject. As many players are moving to generate central databases of places, who stands to dominate: Search engines, yellow pages, aggregators, social media, or some other player? Let’s be clear as we discuss this: I’m primarily exploring this from the angle of business listing data, which is admittedly a subset of all location information (which could include all geocoordinates, residential addresses, neighborhoods, locations of landmarks and more). However, for most developers, publishers and consumers, the main interest for local data is in terms of business location and contact information—the more monetizable data that powers … [Read more...] about Who Will Own Local Data? Search Engines, Yellow Pages, Aggegators Or Social Media?
The Google+ Local launch came out while I was working on this piece so it merits a brief mention. While Google+ Local will be a big deal, at the moment for most local businesses, it is not a huge deal. Thus far, there does not appear to be much change in Google’s main local rankings algorithm besides the fact that Google+ Local pages will be indexed versus the old Places pages which were pseudo-indexed. It seems as if this update is mostly about getting us ready for changes coming down the road, where social activity gets even more ingrained in Google’s algo. If you’re interested in the subject, you can read some more thoughts on why Google+Local may be a ghost town and some prognostication from about a year ago that I think is still pretty much on the money. Of course, the local searcharati has plenty to say on the matter. Now back to our regularly scheduled programming… In this post-Penguin landscape (imagine Mad Max, but with more geeks and less leather) … [Read more...] about The Four Keys To Post-Penguin Directory Submission Happiness