Last week I caught up with Stephen Woessner, the author of The Small Business Owner's Handbook to Search Engine Optimization. In his book, Stephen outlines a 15-step process to help improve the performance of your website in organic search. In our chat, Stephen gave me some insight into his latest SEO book. [Manoj]: Your book is targeted at Small Businesses, talk to us about the importance of small businesses understanding the foundations of SEO in order to really kickstart their website(s)? [Stephen Woessner]: A small business owner needs to take advantage of every possible competitive advantage, especially during this challenging economy -- and having an effective Web presence is one of the best strategies to increase sales. SEO is a proven, low-cost strategy for increasing Web site traffic, and a business owner does not need technical skills to get substantial results. By following the 15-step process in The Small Business Owner's Handbook to SEO, business owners … [Read more...] about The Small Business Owner’s Handbook to Search Engine Optimization
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Earlier this year, Wikipediapondered whetherMatt Cutts was notable enough to continue having a Wikipedia entry. Good senseprevailed, and his entry remained. Now debate has shifted to whether the entryabout search engine marketing should go. Oh, and apparently Search Engine Landhas an entry that might also get deleted, since we might not be notable enough.Time for the SEM villagers to grab torches and storm the Wikipedia castle! Well, perhaps we can be calm and rational about all this. Let’s start withsearch engine marketing. The entry ishere, and thedebate over killing it can be foundhere. You’d think that Wikipediahavingthe top listing on Google for search engine marketing would be reason enough tokeep that article going — and plenty of search engine marketing sites andcompanies would be happy to see Wikipedia bail out. But let’s address theconcerns Wikipedians are raising: Propose Deletion. This article is not Noteworthy. It is an overlappingtopic….It … [Read more...] about Search Engine Marketing (& Search Engine Land) Not Notable For Wikipedia?
Increased demand for local data, and with technologists who recognize a need for an authoritative local information database, suggest that we’ll soon see a landgrab for ownership of local data. A Techcrunch article in April articulated the Zeitgeist surrounding a local “database of places”, exciting a lot of talk around the subject. As many players are moving to generate central databases of places, who stands to dominate: Search engines, yellow pages, aggregators, social media, or some other player? Let’s be clear as we discuss this: I’m primarily exploring this from the angle of business listing data, which is admittedly a subset of all location information (which could include all geocoordinates, residential addresses, neighborhoods, locations of landmarks and more). However, for most developers, publishers and consumers, the main interest for local data is in terms of business location and contact information—the more monetizable data that powers … [Read more...] about Who Will Own Local Data? Search Engines, Yellow Pages, Aggegators Or Social Media?
If your reputation hasn’t been damaged in some way online, then you may never have thought about whether search engines could be responsible. After all, they seem pretty neutral in many ways — other people create Web pages, images, videos and social media posts, and search engines merely display the content for associated keyword searches. But there’s a lot more going on than meets the eye. Google, Bing and other search engines could bear part of the responsibility if those search results are harming you. First, if someone intentionally creates and publishes material specifically intended to lie about or misrepresent you, and thus damages your reputation — whether it be your business or you personally — then it’s obvious that this person is directly responsible. Under generally accepted business laws in the United States and Europe, that person may be considered liable for the damage they’ve done, and they might be compelled to assist you in … [Read more...] about Are Search Engines Responsible For Reputation? Yes, Virginia, They Are. Big Time!
An SEO specialist’s job is never finished—you could spend a lifetime tweaking your website, and you’d still find something to improve. But for those of us who don’t have a lifetime to spend split-testing every element, I’ve created this 15-minute guide for auditing your website. Note: For this guide, I used the latest version of my tool, WebSite Auditor, to crawl my website, analyze site errors, fix broken links and redirects, review my title and meta tags, optimize on-page content and images, etc. I use this software instead of separate crawling, keyword research, and link analysis tools, but you can follow along using your favorite auditing tools instead. 1. Crawl and Audit Your Website Quick audits are helpful, but comprehensive audits are invaluable when it comes to the health of your website. Start crawling your website by entering its URL into your favorite SEO crawling tool. Make sure that your crawling tool is capable of scanning every resource on … [Read more...] about A Quick 15-Minute SEO Audit: Back to Search School