Short domain names are generally defined as domain names that are three words or less. Ideally two words or less. These words should communicate and encompass three areas: your brand, your industry, your keywords. Now, if you’re just creating a company site, your domain name should be a branded domain name for posterity reasons. You wouldn’t easily be able to sell your site if you created the domain name to be “JohnsWebsitesRUS.com.” So, that consideration should come into play as well. … [Read more...] about How to Build a WordPress Site in 24 Hours
Subpages wordpress plugin
If your site is critical to your livelihood, I recommend doing more than one of these options. I use a back up plugin, rely on my web host to back the database up, perform weekly database downloads to my server, and make sure my server is backed up as well. This is one place were overkill is a good thing. … [Read more...] about How to Make Your Site Search Engine Ready
Negative SEO is something of a boogeyman. Some will say it doesn’t exist. Some say it exists, but it’s largely ineffective. Some are in awe of its power, claiming it’s capable of taking down even top ranked sites. Still others claimed to have personal experience with it, either as a victim or as part of a history with black hat SEO. On black hat forums, it’s regarded with reverence, just another tool in the toolbox. … [Read more...] about How to Immunize a New Website Against Negative SEO
Good in-house search statistics (that’s what I prefer) will also provide you with the common entrance paths that brought your visitors to this question. For WordPress blogs you can use this nice plugin Search Meter WP plugin that will show you when and what was searched at your blog. … [Read more...] about Exploring Your Visitors’ Behavior with Analytics & Tools
Issue: No Better ContentIn some cases, a site that is clearly relevant to a query can rank highly for a query it is not actually relevant to. Moz goes over one such example in this post. Essentially, a glasses-focused query had a Lenscrafters result that didn’t match the query. Lenscrafters has a lot of SEO power and thus ranks anyways on the potential for it to be relevant, even though the page that ranks is not actually relevant. … [Read more...] about Why is Google Ranking the Wrong Page on Your Site?