WordPress is a fantastic platform for building websites on-the-fly with little to no development time required to get up and running. In addition, WordPress has fantastic customizability ranging from being able to fully customize your theme, to finding plug-ins that have functionality to do just about anything you want. The list of what you can do to customize WordPress is endless and is generally limited only to your imagination. You can install a newsletter plug-in to manage your newsletter subscriptions. You can install analytics plug-ins that seamlessly integrate with WordPress and Google Analytics. Other WordPress plugins allow you to customize your SEO such as your title tags, meta descriptions, and meta keywords. Still, some plug-ins will also let you add noodp and noydir tags, and dive deep enough into their functionality to allow for full control over noindex/nofollow on individual pages. This should go without saying, but choosing a good domain name is half the battle toward … [Read more...] about How to Build a WordPress Site in 24 Hours
Subpages wordpress plugin
The more I use WordPress, the more I love it as a platform for building beautiful and robust websites. But it probably wasn’t until I was invited to speak at WordCamp in 2014 that I began to truly appreciate the awesomeness that is WordPress. Being with so many knowledgeable people whose sole goal is to help others use WordPress to earn a living, broadcast their message, or fulfill their passions, and it’s difficult not to learn of all the things that make WordPress such a powerful content management system. Because WordPress is open source, there are plenty of plugins you can use to help make your website more search engine friendly and web marketing ready. While I don’t want to focus too much on specific plugins in this post, I do want to highlight a lot of native WordPress and plugin settings that you can–and should–be implementing on your WordPress site. This guide covers three main areas: How to Optimize Your WordPress Site for Search How to Optimize … [Read more...] about How to Make Your Site Search Engine Ready
Negative SEO is something of a boogeyman. Some will say it doesn’t exist. Some say it exists, but it’s largely ineffective. Some are in awe of its power, claiming it’s capable of taking down even top ranked sites. Still others claimed to have personal experience with it, either as a victim or as part of a history with black hat SEO. On black hat forums, it’s regarded with reverence, just another tool in the toolbox. The way negative SEO works is by simulating unnatural link building activity against other sites. By showing Google that thousands of junk links are being built in an attempt to manipulate your website’s rankings, it’s possible that Google can penalize and/or deindex your site completely – when you have done nothing wrong. Whether or not it’s a threat, and whether or not it’s effective at trashing a young site, it’s worth taking steps to immunize your site against it. Why? Simple: the techniques used to protect … [Read more...] about How to Immunize a New Website Against Negative SEO
Where do my visitors land? Google Analytics Top Landing Pages and Navigation Summary: Where did my visitors come from? Google Analytics Entrance Sources will show you all page entrance sources and other essential info: number of visits; average time spent on page by each visitor; bounce rate for each traffic source; percentage of exits. This information should be enough to answer your most important questions: what kind of content a particular audience likes best? where to find your audience that will subscribe/buy/spread the word? how to map your social media content? What are my readers most interested in? The best way to learn what your readers are most interested in is to learn your internal search statistics: Don’t forget to check it daily not to miss some important questions your visitors ask by searching your site. Pay attention to each of their words and try to guess what they meant to say. By doing that you will soon learn more and more about your readers’ … [Read more...] about Exploring Your Visitors’ Behavior with Analytics & Tools
Let me present to you a number of scenarios:1: On a Google search for your brand name, one of your blog posts that happens to mention your brand more than normal is the number one search result, followed by your FAQ. Your homepage only comes in at number three.2: On a Google search for your brand name, the number one result is an old and out of date version of your homepage. The real homepage is not present, or is ranked lower on the page.3: On a Google search for one of your primary keywords, an older guide from 2014 is showing up higher ranked than a newer guide, with more detail and better information, published in 2017.4: On a Google search for a keyword where your content ranks highly, you’re seeing entries in the search results for pages that are system pages created for images, in addition to the pages where those images are hosted.All three of these are examples of times where Google is indexing your site in some way improperly. Your better content should be rising to the … [Read more...] about Why is Google Ranking the Wrong Page on Your Site?