More consumers are shopping online than ever before. According to one study from UPS and comScore, consumers now do more than 50% of their shopping online. You can expect this figure to spike during the holiday shopping season, and you can reap the rewards of this boost in online consumer traffic if you start preparing your online store for Black Friday and Cyber Monday right now, instead of waiting until the last-minute. This article presents a solid 10-point checklist of the most critical items to address while preparing your e-commerce store for the holiday crowds. 1. Start Building Buzz Now Since your audience already has the winter holidays on their mind (encouraged by all the Christmas endcaps and holiday promotions in brick and mortar stores even before Halloween arrives), start building the buzz for your upcoming deals right now. Once the details of your sales and campaigns are ready to go, and your digital assets are set, start getting the word out about what kind of deals … [Read more...] about 10 Point Checklist: Is Your E-Commerce Business Ready for Cyber Monday?
Successful e commerce business
A company website is the core of most local businesses’ online presence. In fact, more than half of all SMB online marketing service dollars are spent on the Web presence category, including Web design and hosting, according to a Borrell Associates study released late last year. Yet, despite its central role, the vast majority of SMBs continue to struggle in developing a site that can be easily found in search and that provides the information, engagement and trust that consumers are looking for. A recent vSplash audit of the presence of 3.9 million U.S. SMB websites found deficiencies in many key categories. For example, one-quarter of the SMB websites audited could not be found in online searches because their websites earned a Google PageRank of zero or had no Google PageRank. Over 90% of SMB websites didn’t display a contact email address, while nearly half lacked a phone number on their homepage. Each of these deficiencies presents potential missed opportunities for … [Read more...] about 8 Keys To A Successful Local Business Website
It seems like Christmas was just here, and suddenly, the status of your marketing calendar is giving you night sweats and your Google Calendar starts to explode with holiday marketing reminders. Then, there's the inevitable question: How am I going to capitalize on the holiday sales to increase traffic? E-commerce holiday sales grew close to 4% in 2015 While many e-commerce brands see the holiday shopping season as little more than the cost of doing business, research shows e-commerce holiday sales grew close to 4% in 2015. It's true; RJMetrics found that November and December bring in 30% more revenue than non-holiday months. In most e-commerce industries, Q4 is the highlight of the year. November and December bring in 30% more revenue than non-holiday months. Luckily, this year you have me. And if you're in e-commerce, I've got your ultimate guide to staying on fleek through the holiday season and into the new year. Ahead find tips, tricks, and marketing campaigns for every … [Read more...] about 8 Tips for E-Commerce Holiday Marketing Success
There’s a battle going on in the floral industry, and many small, independent florists are losing. Like other small businesses, they don’t have the time or knowledge to keep up with the latest marketing trends and tactics. But there are other challenges, too. Way back in 1998, the FTC warned consumers about phony marketers pretending to be local florists: Petal Pushers: Is Your ‘Local’ Florist Really Long-Distance? That consumer alert refers to offline deception via phone directories; ten years later, the situation is just as bad online. This month’s small business online marketing success story is about a business owner who’s using search marketing smarts to win this battle, along with some blogging and social media thrown in. Meet Cathy Hillen-Rulloda, owner and Design Director at Avante Gardens – floral unique, an award-winning florist in Anaheim, California. Cathy started working for a local florist during high school in West Virginia, and … [Read more...] about A Small Business Marketing Success Story: Avante Gardens
Ready for something different? Typically in this space each month, I write a “How To” or “Why To” article with ideas and tips for helping small businesses succeed online. I’d like to go in a different direction: profiles of small businesses that are succeeding online. I’m a big believer that learning from the successful examples of others is often the best way to grow a small business, and hopefully you’ll agree. Today, I’ll introduce you to a small business that’s baking up a storm via its web site, a blog, public relations, and social media. Pink Cake Box is a specialty cake shop in northern New Jersey with 10 employees. They opened for business in 2005, built their own web site, and started a blog all in that same year. They’ve been featured in People, Modern Bride, and several other publications. They are, by any definition I can think of, a successful small business. And as Jesse Heap—whose wife, Anne, is the pastry … [Read more...] about A Small Business Marketing Success Story: Pink Cake Box