E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. Nothing about the advice I offer below is complicated, difficult or expensive. After learning these simple strategies, please share them with anyone else who might benefit from them. It may even be someone inside your own company or organization! The powerful impact of SEO harnessed to content marketing SEO can be a powerful tool. I’ve seen clients double — or even triple — revenue by attracting more organic search traffic. This is often followed by a sales boost offline at local stores as more customers find their e-commerce website on a Google search. Through a decade of consulting on SEO for leading e-commerce web shops in Norway and international Fortune 500 corporations, I’ve picked up some precious insights to share with you. Let’s take a closer look at winning … [Read more...] about E-commerce companies can improve revenue by following these 5 tips
Successful e commerce companies
It is not hard to find information regarding digital marketing budgets. Many papers and articles discuss what percentage of your overall marketing budget should be devoted to digital and, as you might expect, opinions vary greatly. Most of the published data is oriented toward consumer-oriented businesses. In this article, I will provide a framework to help B2B marketers determine their optimal spend on digital. The big picture The clear trend is that digital marketing continues to grow as a percentage of overall marketing spend. In fact, eMarketer predicts that digital will account for nearly 45 percent of media ad spend by 2020: As companies continue to expand their digital marketing programs, here’s a breakdown of specifically where they plan to increase their investment: Mobile is accelerating It cannot be overstated how much mobile will continue to grow and eventually dominate as the primary digital interface we use. The most recent CMO Survey predicts that marketing spend … [Read more...] about How much should B2B companies invest in digital marketing?
Whether you’re a startup or just looking to improve your e-commerce store, the first step is make sure you choose the right key performance indicators (KPIs). Knowing what to measure will ensure you know what you need to change or revise for improvement, which is of course critical when it comes to growing an e-commerce business. It is important to keep in mind that KPIs will change based on factors specific to your company, but knowing the right KPIs for your business can help make sure you are not going off track. One of the biggest mistakes small businesses make when it comes to KPIs is they measure everything. But what you’re measuring can’t be “key” if you’re measuring everything, so this can quickly become overwhelming. Having all of this data available through Google Analytics and other platforms is a fantastic resource, but you only need to look at a few key insights to truly measure your performance. So of course the question is simple: How … [Read more...] about How to Choose the Right KPIs for Your E-Commerce Store
When you operate an e-commerce site your primary goal is to have visitors take some sort of action once they land on your page. CTAs, or calls to action, are opportunities for users to act once they arrive on your site. These CTAs can range from urging people to input their email to receive updates from your company, take advantage of a discount, donate to a cause you care about, or make a purchase. Regardless of what action you want your visitors to take, the most important thing is that they know what to do. One way to direct people in a step-by-step fashion is having a simple CTA on each page. This is a great strategy, but you still need to be sure that you are writing and creating successful CTAs each step of the way. What Makes a Good CTA? As we have already discussed, a CTA can be anything that informs a site visitor what they should do next. Some examples include: Click a button to make a purchase Click a link to learn more Follow a company on social media Watch a video to earn … [Read more...] about 5 Tips for Writing Successful CTAs
It seems like Christmas was just here, and suddenly, the status of your marketing calendar is giving you night sweats and your Google Calendar starts to explode with holiday marketing reminders. Then, there's the inevitable question: How am I going to capitalize on the holiday sales to increase traffic? E-commerce holiday sales grew close to 4% in 2015 While many e-commerce brands see the holiday shopping season as little more than the cost of doing business, research shows e-commerce holiday sales grew close to 4% in 2015. It's true; RJMetrics found that November and December bring in 30% more revenue than non-holiday months. In most e-commerce industries, Q4 is the highlight of the year. November and December bring in 30% more revenue than non-holiday months. Luckily, this year you have me. And if you're in e-commerce, I've got your ultimate guide to staying on fleek through the holiday season and into the new year. Ahead find tips, tricks, and marketing campaigns for every … [Read more...] about 8 Tips for E-Commerce Holiday Marketing Success