Why the drop in social activity on both platforms this year? It could be anything from last year’s game being more exciting to last year’s commercials being more buzz-worthy, or perhaps the Broncos and Panthers have fewer socially active fans than the Patriots and Seahawks. … [Read more...] about Twitter, Facebook Both See 25-Percent Drop In Super Bowl Social Activity This Year
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In Toyota’s #Unbornify ad shown above the company has added sitelinks to its Facebook, Google Plus and Twitter profiles. While it’s unusual to see so many social networks included in one ad, this approach gives users the option to connect with the brand where they want to (and Toyota has instilled the hashtag in users’ minds no matter where they land). … [Read more...] about 5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns
“Liberal leaning” Google did. The Google Bomb fix wasn’t specifically designed just for Bush, who found people were linking to his biography in a way to make it rank tops for “miserable failure.” It was meant to fix any type of case where people tried to make pages rank for odd phrases that they weren’t relevant for. But questions about the prominent Bush listing helped prompt the fix. … [Read more...] about Why Does Microsoft’s Bing Search Engine Hate Rick Santorum?
My assumption is that Ask hopes some searchers will miss that it is an ad, click on it and generate revenue. Yes, it does have a “sponsored results” label, keeping with FTC guidelines for search ads. But those guidelines also urge that paid listings be separated or clearly delineated from the unpaid results. Putting them in a box does this; leaving one out makes no sense, other than to confuse the searcher. And that’s not a good thing for a search engine to be doing when it’s trying to rebuild its reputation. … [Read more...] about Ask.com Partners With NASCAR, Says “Super Verticals” Will Put It Back In Search Race
2010 Super Bowl -Google attempts to fix the problem of choosing either spammy results or spammier results (“So when is the Super Bowl 44 start time? What is the Super Bowl Time? Football fans all over America would be anxious for the game to begin on 2010 Feb 07 at Land Shark Stadium, Miami, Florida. The Super Bowl 2010 start time is pretty well set…”) to rank by adding a Onebox with the start time at the top of the page. (Bing mostly just provides the spam.) … [Read more...] about Searching for The Super Bowl Start Time: 2013 Edition