Late Monday, Twitter announced that 27 million tweets were sent Sunday in relation to Super Bowl 50. That’s about a five-percent drop compared to the 28.4 million tweets last year about Super Bowl 49, a game that wasn’t decided until the final minute. (Note: See updated data below.) … [Read more...] about Twitter, Facebook Both See 25-Percent Drop In Super Bowl Social Activity This Year
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All but one advertiser in the examples below link to YouTube in their ads on “super bowl” related queries, and even that lone advertiser links to YouTube when advertising on its own hashtag. As BusinessWeek noted, YouTube has become a Super Bowl goldmine for Google. Not only do advertisers drive huge volumes of traffic to the site, but they run ads on YouTube to attract even more viewers to their Super Bowl ads spots on the site. … [Read more...] about 5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns
“Liberal leaning” Google did. The Google Bomb fix wasn’t specifically designed just for Bush, who found people were linking to his biography in a way to make it rank tops for “miserable failure.” It was meant to fix any type of case where people tried to make pages rank for odd phrases that they weren’t relevant for. But questions about the prominent Bush listing helped prompt the fix. … [Read more...] about Why Does Microsoft’s Bing Search Engine Hate Rick Santorum?
Since that time, Ask has been diligently trying to win back the support of blog influencers (see Lisa Barone’s My Thoughts On Ask.com & Core Search and Barry Schwartz’s Sorry, Ask.com — I Still Don’t Think You’re Focused On Core Search). Safka’s message when I spoke with him today remained along the same lines — we matter, we care about search, and we’re planning a smart game to win back searchers. … [Read more...] about Ask.com Partners With NASCAR, Says “Super Verticals” Will Put It Back In Search Race
TV Guide tvguide.com ranks for [what time does the super bowl start] but not for the slightly more popular [super bowl start time], which is a sign that Google still has work to do in truly ranking based on intent vs. the specific words in the query (and gives HuffPo a little ammunition in defending their choice to sneak in as many query variations as possible). I applaud TV Guide for understanding what their audience is looking for and providing answers, but they could probably do a better job of showcasing other content on the site that would appeal to this audience (right now, they include links in the article, but no images or video that would catch the viewer’s attention and encourage clicks. … [Read more...] about Searching for The Super Bowl Start Time: 2013 Edition