Super Bowl-related tweets were down this year compared to last year’s game, mirroring a drop in activity that also played out on Facebook. Late Monday, Twitter announced that 27 million tweets were sent Sunday in relation to Super Bowl 50. That’s about a five-percent drop compared to the 28.4 million tweets last year about Super Bowl 49, a game that wasn’t decided until the final minute. (Note: See updated data below.) Twitter is making a bigger deal about the 4.3 billion total impressions that this year’s tweets received across the web. The company didn’t announce a number of tweet impressions last year, so we have nothing to compare. Postscript, 1:20 pm ET: Thanks to Carter Mansbach on Twitter for pointing out that Twitter did eventually share updated information several hours after its original blog post. Though the blog post was not updated, this tweet shows that there were 2.5 billion views from a total of 36 million Super Bowl-related tweets in 2015. … [Read more...] about Twitter, Facebook Both See 25-Percent Drop In Super Bowl Social Activity This Year
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In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to help ensure their campaigns are found by the legions of users searching for “Super Bowl ads”. While the majority of Super Bowl advertisers still aren’t taking to SEM, those that are have been displaying some interesting tactics that are worth a look. Here are five trends we’ve noticed from the Super Bowl advertiser ads currently running on Google and the Yahoo Bing Network. 1.YouTube is King All but one advertiser in the examples below link to YouTube in their ads on “super bowl” related queries, and even that lone advertiser links to YouTube when advertising on its own hashtag. As BusinessWeek noted, YouTube has become a Super Bowl goldmine for Google. Not only do advertisers drive huge volumes of traffic to the site, but they run ads on YouTube to attract even more viewers to their Super Bowl ads spots on the site. 2. Sitelinks Extend Real Estate … [Read more...] about 5 Tactics Super Bowl Advertisers Are Using To Boost Their Paid Search Campaigns
US presidential candidate Rick Santorum pulled off a surprise last night, winning caucuses and primaries in three states. So what’s with Bing listing an anti-Santorum web site first in its results in a search for his last name? Does Microsoft have some type of liberal agenda! Wait, you didn’t realize Rick Santorum has a “Bing problem” that’s exactly the same as his well-documented “Google problem,” where a search for “santorum” lists a web page defining that word as the by-product of anal sex above Santorum’s official web site? He does. In fact, Santorum’s had his Bing problem for months, if not years. It’s just that everyone fixates on Google. Even Santorum does when he gets asked about it, such as telling Politico last year: “I suspect if something was up there like that about Joe Biden, they’d get rid of it,” Santorum said. “If you’re a responsible business, you don’t let … [Read more...] about Why Does Microsoft’s Bing Search Engine Hate Rick Santorum?
Ask.com — saying it plans to compete against the likes of Google, Yahoo and Microsoft — has announced a new “Super Verticals” strategy to take on its much larger rivals. These are specialized search engines that provide direct answers to factual questions. First off the mark? A NASCAR search engine. And yes, Ask also becomes the official search engine of NASCAR. You won’t find the NASCAR search engine from Ask.com available yet. It will be released in conjunction with the Daytona 500 race on February 15, just part of an overall marketing plan that Ask hopes will attract NASCAR fans and keep them searching with Ask. “There are clear marketing channels to reach NASCAR fans,” said Ask.com CEO Jim Safka. “If you’re going to do a NASCAR search, there’s only one place to go. If we can get large numbers of them to try, they’ll see we’re heads and shoulders above the others.” The NASCAR search is the first of about a … [Read more...] about Ask.com Partners With NASCAR, Says “Super Verticals” Will Put It Back In Search Race
Surely every organization managing an event site knows at this point that people want to know what time things start. And that those potential viewers are likely to turn to Google to find out. Just as we saw last year, the NFL understands what their target audience is looking for and has built a page that provides exactly what they need (that ranks first in the search results), as well as invites them to tour the rest of the site (which gives the NFL the page views they need – win/win!). This query is a great example of how far search has come (both for search engines and for organizations who want to reach their audiences online). Let’s take a quick journey back in time. 2009 Super Bowl – Google offers up the 2007 game (and Microsoft Live Search provides a Wikipedia result about the history of the Super Bowl). 2010 Super Bowl -Google attempts to fix the problem of choosing either spammy results or spammier results (“So when is the Super Bowl 44 start … [Read more...] about Searching for The Super Bowl Start Time: 2013 Edition