As Basecamp has a flat fee of $99/month (regardless of user counts), you’ll want to use it if you have enough people on your team to justify the price. after that, it doesn’t matter how much you grow; you’ll still pay the flat fee only. … [Read more...] about 8 Project Management Tools for Scaling a Digital Marketing Agency
Superintendent vs project manager
Continuous improvement Continuous improvement is also key. Twelve months of small iterative changes to your internal processes results in far more improved results for your clients. Sharing of knowledge and resolutions ensures constant improvement for your team members. Team members knocking down problems that seemed previously insurmountable creates happy teams. Customers’ problems resolved by knowledgeable and hard working teams creates happy clients. … [Read more...] about Using agile project management for SEO & digital marketing
Adam Audette is SVP Organic Search at Merkle. During his 15 year career in digital marketing, Adam has held various executive management roles on both the agency and in-house sides. He founded his own agency which was acquired by RKG (now part of Merkle Group). A well known expert on the topics of SEO and e-commerce, Adam and his team have helped drive growth for brands including Zappos, Amazon, HSN, Walmart, Urban Outfitters, UnderArmour, Google, Intuit, Apollo Group, Symantec, Edmunds, National Geographic, Experian and many other household names. … [Read more...] about Why Is Project Management Undervalued In SEO?
Add the URL of the new Planner View sheet you want to include in the Project URLs tab of the God's-I Version Grant permission for this sheet to access that sheet (you can click on the alert that appears in column A) Copy the value in Cell B1, go to the All Imported Task Views tab and select cell A2, then paste the value into the top bar. It’s important that we don’t paste straight into the cell or the sheet will run the concatenate formula rather than the query formula we’re making. It’s worth noting that this sheet will have all the information about every project you’re managing. Once it’s set up, you shouldn’t share access to anyone unless you’re happy with them seeing all the budgeting details for each of the sheets. … [Read more...] about Visualizing Time: A Project Management How-To Using Google Sheets
Now, that doesn't mean that you can just not do your work. Every single week you have something called a wash-up, which when you look at all of the blockers you have had, and also a daily standout to say, "This is the work I am committing to today, and this is what I want to get done." If you have lots and lots of blockers, or things are constantly not being done, then it is up to the project lead to work out why that is not happening and get the work moving a lot faster. … [Read more...] about Weekly Wisdom with Ross Tavendale: Project Managment in SEO