The success of every marketing campaign – or business, for that matter – is measured by a single thing: the bottom line. The “measurement” part, however, is where Marketing Analytics comes in. Data helps marketers analyze their performance, change their tactics, wisely allocate their budgets, and manage and maximize the effectiveness of their campaigns. On digital channels, all of this translates to metrics like traffic, clicks, views, engagement, and so on. During last week’s #SEMrushchat, our guest Steve Hammer shined more light on how organic traffic and other metrics influence customer acquisition, business growth, and revenue. Steve is the founder of digital marketing agency RankHammer, winner of the Best Small Agency award in the U.S. Search Awards. Here is a summary of his opinions and what our other chat participants had to say: Q1. What are the biggest drivers of growth within a business? Does it vary by business size? The answer to that is … [Read more...] about How to Use Marketing Analytics to Drive Superior Growth #SEMrushchat with Steve Hammer
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Hey guys, So I’ve decided to permanently shut down our link building services and all other services which include the blogger outreach service, citation building service, curated links service, SEO audit service, and 1-on-1 SEO consulting. Now the question is: Why am I closing a division of my business that’s been growing consistently for 3 years? There are a few reasons: 1. We are dedicating 100% of Gotch SEO’s energy and focus on Gotch SEO Academy In 2017, I shut down all of my client SEO contracts despite the fact that I was making over $60,000/mo doing client SEO. Most would view this decision as “insane”. But this was a necessary decision so that I could dedicate all of my time and energy towards Gotch SEO Academy. I was willing to make less money for a short period of time because I knew that teaching is what I truly love doing and it’s best way I can serve people. But the truth is… Even in 2018, I was still one foot in and one foot … [Read more...] about We’re Shutting Down Our Link Building Services
Google is probably the largest translation service globally with its popular Google Translate online service. It is also fighting spammers that auto translate content with this service and put it online. This is why I was so surprised to see that Google is actually a player in auto translating content. I saw this first with Google Play when they added auto translation of app descriptions, and lately I’ve seen this again in the Chrome web store. The more interesting thing I have noticed is that this translation seems almost human, at least much closer to human than what I am used to seeing on Google Translate online. But what does this all mean? Let’s start with an overview and move on to the implications. Overview: Google Translated Content This is a brief overview of translated content, search marketers and Google – or how Yiddish did became so popular online lately. The cost of writing content is probably the major hurdle for a website that wishes to expand and … [Read more...] about Does Google Have A Secret “Google Translate” Service?
The most successful and popular companies today have one thing in common: their customers love them! Ratings and reviews have become the building blocks of brand reputation across industries today. Brands are both excited at the opportunity to build a name for themselves and apprehensive about whether they should ask their customers outright what they think about them. So, we invited Julie Gallaher, owner of Sacramento-based local search and reputation management agency Get On the Map to help us revisit the ABCs of online reviews. With our usual crowd of #SEMrushchat regulars, Julie discussed the benefits of ratings and reviews, how businesses can go about getting more of them, and how to respond effectively to customers’ opinions online. Here is what Julie and our other chat participants had to say: Q1. Do online reviews really matter? Why or why not? Julie started out the chat by stating that a company’s star rating is the TOP factor that customers use to judge them. … [Read more...] about Harnessing Your Online Reputation to Win New Customers #SEMrushchat with Julie Gallaher
At Yoast, we’ve seen a lot of websites of every caliber. Because I personally like conversion rate optimization so much, I always like the webshops we get to review. A lot of these webshops have various things they’re doing right or wrong, but there’s one thing I’ve found almost every website can improve on: testimonials. While a lot of websites do actually have testimonials, but just having them simply isn’t enough. So I’ll try to explain what I think is necessary and what steps you could take to find out how testimonials can work best for you. I’ll obviously start with explaining why I think testimonials work in the first place. Note: In this post I’ll use the word testimonials for both testimonials and (product) reviews. I chose to do this because I feel the two are actually the same thing. There’s only one real difference: reviews can actually be negative. Why Testimonials Work Testimonials mostly work on the basis of social … [Read more...] about Testimonials: Increase Your Visitor’s Trust