SEMPO, today released the results of its annual State of the Market Survey and the results indicate that the search marketing industry has exceeded the project spending allocations that were expected in 2007 and that the overall consensus from marketers it that the industry will continue to positive growth. However, a critical finding is that search marketing spending is increasing at the expense of print magazine advertising,website development and other marketing functions, as marketers essentially shift the portions of their spending pie, following consumers as they increasingly rely on search engines to conduct pre-purchase research. Where is the budget for Search Marketing coming from: Here are key findings from SEMPO's State of the Market Survey: - The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007 - North American SEM spending is now projected to grow to $25.2 billion in … [Read more...] about SEMPO: SEM Increasing at the Expense of Traditional Marketing
Surveying lab manual 3rd sem pdf
The Search Engine Marketing Professional Organization (SEMPO), http://www.sempo.org/, today announced top line findings from its first-ever survey of in-house SEM job salary compensation. I had a chance to chat with Duane Forrester, co-chair of SEMPO's in house committee, about the findings from the survey.powered by ODEO A cross section of global entry level, mid and upper level, in-house managers and in-house analysts completed the online survey during the fall of 2007. There were 656 completed surveys, a strong market response to this inaugural project. The survey was open to all in-house SEM professionals - working in organic or paid search. SEMPO membership was not a requirement to take the survey. Below are the questions I posed to Duane Forrester: What was the motivation behind doing the survey? Can you talk a little bit about the demographics of the survey: experience, position etc... Were you surprised to see individuals are already measuring budgets of over … [Read more...] about In House SEO Salary Survey Results
The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use of retargeting. Published by Chango, and this time in partnership with Digiday, the study attracted 300 respondents, including brand marketers from a broad set of industries and from media agencies. The full report can be downloaded here. Key Highlights The key highlights from the 3rd edition of the Retargeting Barometer are: Retargeting is becoming more and more standard for sure, yet there are surprising gaps in its use and how it is measured. Retargeting is owned by many different types of people in an organization. Agencies are further ahead with video and mobile usage than the marketers at brands. Agencies and brands do not agree on how retargeting campaigns should be measured and the purpose of some tactics. The respondents to the survey can be described as follows: 51% of respondents identified their role as marketing, and 26% as … [Read more...] about New Research: The Retargeting Barometer, 3rd Edition
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines and today’s in-depth look, The Ultimate Guide to Search Marketing Optimization Part 1, and To Broad Match or To Not Broad Match: That is the Question. News from the search engines Google AdWords: Pay Per Action beta phase out. A few weeks ago, you may have heard that Google was deleting its pay-per-action feature to create the Google Affiliate Network. This was the original announcement: “As part of Google’s recent acquisition of DoubleClick, the Performics affiliate network is now a part of Google. To consolidate our offerings, we will be phasing out the AdWords pay-per-action beta, and the product will be retired on during the last week of August. Pay-per-action campaigns and all related data will be removed from all AdWords accounts the last week of October.” So, … [Read more...] about SEM News, The Ultimate Guide To Search Marketing Optimization, & Broad Match Or Not?
One of the seminal moments in George Orwell’s 1984 occurs when the hero – Winston Smith – is finally convinced by his torturers that 2+2=5. The point of the scene is to show how Oceania (the totalitarian regime in which 1984 is based) has so much control over the mind of its citizens that it can even convince them to reject the fundamental rules of mathematics! Another of my favorite moments from 1984 occurs when the ironically named “Ministry of Truth” retroactively changes an old newspaper article regarding chocolate rations so that a new change in rations looks like an increase rather than a decrease. Again, the state’s control is so absolute that history can be changed as needed to reflect whatever current realities the state wants to project. Introducing Google-Think What, you might ask, does this have to do with SEM? I’d argue that many (perhaps most) SEMs are disproportionately influenced by data, tools, and research provided to them by … [Read more...] about How SEMs Can Recognize & Resist Google-Think