The Enhanced Ecommerce features in Google Analytics can initially be daunting. The official documentation is extremely technical and implementation of the plugin can be a challenge. But don’t let this put you off: the Enhanced Ecommerce reports are hands down some of the best interfaces available in GA today. Enhanced Ecommerce offers marketers the ability to fully customise Google Analytics around your website’s purchasing funnel. A robust installation of the plugin unlocks new dimensions and metrics which collectively offer a wealth of actionable insight into the monetary performance of your website. This includes product impressions, checkout behavioural analysis, transactions, and everything in-between. What’s the difference between Ecommerce and Enhanced Ecommerce? The standard ecommerce plugin tracks transactions – and that’s it. It’s typically set up on the ‘Thank You’ page and can help you to understand how much has been spent … [Read more...] about What is Enhanced Ecommerce in Google Analytics?
T shirt ecommerce website
E-commerce companies are spending huge sums of money to bring visitors to their site. As per a study conducted by Frac.tl, it was revealed that Amazon spent around $1.35 billion in search advertising in the year 2015, which was a whopping 97% of its marketing budget. When companies are spending such vast sums of money on advertising, it becomes crucial to have a site navigation that guides the user to easily complete a sale. It can be safely said that navigation is one of the most critical parts of your store’s design. Good navigation provides an improved user experience leading to more sales and revenue. On the other hand, a poor navigation frustrates the users leading to a higher bounce rate. Baymard carried out a study on mobile e-commerce usability on 50 benchmarked e-commerce sites and found that the users were unable to find the items they are looking for due to poor interface. Users misunderstood that the items were not present on the site and this directly … [Read more...] about 11 Best Examples of Ecommerce Navigation To Explode Your Sales
Which video recipe will make your cash register ring more often and more loudly? It was the end of a 12-hour video shoot. We had heard the same song over and over, about 200 times. Our model had just finished dancing in 24 outfits, having completing over 150 identically executed squats as part of her routine. The rest of us were just tired from thinking about that. From one day of shooting, we would generate 120 different product videos to be tested on an e-commerce website. It was fully expected that these videos would provide a boost for the major fitness apparel manufacturer’s online store. As is so often the case, things didn’t turn out as expected. Search traffic is expensive, whether organic or PPC. On a site that already employed Bazaarvoice ratings and reviews, numerous product photos and a favorable product page layout, we felt a product video was the missing piece, and that it would convert more of these expensive searchers to buyers . Benefits Of Product Video … [Read more...] about The Ecommerce Product Video that Increases Revenue Per Visit (RPV)
Numbers alone don’t tell the whole story of who’s visiting your website. In order to accurately understand who users are, what they’re doing, and what they want, you have to go a step further. You must understand the user’s intent and act on that information. Obviously, intent is a lot more “fuzzy” and a lot less quantifiable than the crisp, exact numbers that you see in Google Analytics. How can you understand the intent behind the organic traffic on your website? And what kind of action can you take on this information? Every Searcher Has An Intent If there’s one fact that’s crucial to this entire article, it’s this: Every user has an intent. Put another way, there’s no such thing as people typing in random queries without a reason for typing in those queries. A searcher must have intent. The user’s intent should dictate everything about their subsequent experience. Here’s how it works: Action: A user, with an … [Read more...] about How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales
This post will go into how you can leverage email in your e-commerce business to gain new, lost, or recurring clients. Every Subscriber Counts It’s much easier for people to subscribe to your newsletter than it is to actually spend money and buy something at your online shop. So you’re probably getting a lot more newsletter subscriptions than you are getting sales. This is fine, of course, because you’re still able to reach out to these people. That’s why every subscriber counts: they are all special and valuable to your business. A few days ago I got this email from a Dutch webshop: They’re offering special “Exclusive VIP discounts” in this email. Basically, they are offering a discount to everyone, but as a newsletter subscriber you get ‘early access’ to those discounts. I’m not sure how legitimate this actually is, as I think the discount was available to everyone from the start. However, it is a nice idea to give your … [Read more...] about How to Leverage Email Marketing for Your Online Shop