Are your shoppers deal hunters who frequently use coupon codes? Did your last sale perform better than the one before? How did these promotions affect top-line revenue? Did users click on your summer sales banner and go on to purchase the Hawaiian shirt they’ve always wanted, or was the CTR dismal because it’s winter and no-one wants a new Hawaiian shirt? How can I test out this functionality for myself? Thankfully, you can explore all of this for yourself with Google Merchandise Store Demo Account. Google has kindly opened up the sales data of its merchandise store, meaning you can experiment with a real-world, fully-functional implementation of Enhanced Ecommerce here. You can access it here: https://support.google.com/analytics/answer/6367342?hl=en … [Read more...] about What is Enhanced Ecommerce in Google Analytics?
T shirt ecommerce website
Do your own tests of video before investing in a catalog-wide video strategy. If you invest in the testing tools that give you the insights you need, be sure to invest in the people who will intelligently pull the levers and dial the knobs. This will be a significant competitive advantage. … [Read more...] about The Ecommerce Product Video that Increases Revenue Per Visit (RPV)
You don’t have to list benefits of every feature. Pick the three highest value features. Describe the advantages of the features and what they bring to the table. Explain how it will solve a problem or help the customer. Keep your buyer personas in mind when listing benefits. If you know they’re buying for fit or comfort, tell them your product has fit and comfort. … [Read more...] about How to Write Product Descriptions that Sell
How could this response be an error? A few weeks ago I was looking to buy a shirt. A specific brand ranked well in search results and I immediately found pages of product links from their site that fit what I wanted. I clicked on the first product link and landed on the correct page, but there was no way to choose options or buy the shirt. … [Read more...] about Beginner’s guide to server response codes