As of Sunday, we’ll be three weeks out from Super Bowl LI. By this time last year, three brands had already released teaser ads for their Super Bowl campaigns, and three more had shared creative. This year is a different story with the lineup of Super Bowl brands remaining surprisingly quiet. So far, we’ve only seen creative from Intel, which released a 30-second spot starring NFL MVP Tom Brady scheduled to air during the February 5th Super Bowl broadcast. For Super Bowl 50, Butterfinger and Wix both released teaser videos in December of 2015, more than a month before the game. By the second week of January, Turbo Tax had also released teaser ads. Taco Bell and SunTrust Bank didn’t release video ads, but both brands had shared creative from their Super Bowl 50 campaigns. Taco Bell’s ‘redacted’ release for Super Bowl 50 “We know there is a lot of excitement and anticipation around Super Bowl content, but a long run-up in terms of teasers … [Read more...] about Super Bowl LI teaser ads a no show so far this year with brands keeping campaigns under wraps
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on what this means for businesses, advertisers and users alike, with many postulating that the top-of-the-page paid search is going to become even more cutthroat (and expensive), organic listings will be pushed even further off the first SERP (Google will start to show four ads at the top instead of three for “highly commercial” search terms) and that Product Listing Ads will gradually take over the SERP (PLAs are still allowed on the right-hand side). The change has already happened. Here’s a search for ‘london hotel’ carried out two days ago… And here is the same search today… There are now four paid search results at the top, with nothing on the right. It looks oddly blank now, and worryingly the entire above the fold space is entirely … [Read more...] about Google kills Right Hand Side Ads: what does this mean for marketers and users?
Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk of the internet it allows on its results pages. Although it’s self-congratulatory stuff, and as much as you can rightfully argue with some of Google’s recent penalties, you do need to understand what Google is punishing in terms of ‘bad quality’ internet experiences so you can avoid the same mistakes. It’s important to remember that Google for some people IS the internet, or at least the ‘front door’ to it (sorry Reddit), but it’s equally important to remember that Google is still a product; one that needs to make money to survive and (theoretically) provide the best possible experience for its users, or else it is off to DuckDuckGo they… uh… go. So therefore Google has to ensure the results it serves on its SERPs (search engine results pages) are of the highest quality … [Read more...] about How Google fights webspam and what you need to learn from this
So, you want some backlinks. I understand. For all the black hat tactics, link penalties, and bad mouthing, backlinks still matter. Experts agree that “domain-level link features” and “page-level link features” are the most influential factors in a site’s ranking. I can personally attest based on my own sites and consulting with others that backlinks drive a site’s authority, traffic, and revenue. I understand this, too. To be as clear and helpful as possible, I will provide you with four simple, safe, and effective ways to gain at least four backlinks. Why just four? Because it’s realistic and attainable. Anyone can do it. Just a smattering of high-authority backlinks — yes, even four — can jumpstart your site, boost your rankings, grow your authority, and take your site from the backwaters to the mainstream. Follow this process to see substantive results. Reach out to an Influencer and Ask for a Link Influencer marketing is a … [Read more...] about How to Safely Earn Four Backlinks This Weekend
Let’s be honest. Running a business blog is hard. Deadlines loom. Good writers are hard to find. Even the good ones will miss occasionally deadlines or disappear when you need them most. The result is often content for content’s sake. You end up publishing a post that isn’t the quality you’d like. Or a post that’s only “sort of” related to your brand’s message, products, and offers. There’s no harm in that, right? Wrong. One of the least talked about but most critical elements of a strong content marketing plan is focus. Those posts that are almost on-topic or loosely related to your brand message can actually dilute your brand and confuse people about what you do—not to mention negatively impact your SEO. Like it or not, you must focus your content, and that takes commitment and discipline from everyone involved. To put it bluntly, great writing isn’t the hallmark of successful content marketing. Focus is. It’s … [Read more...] about Are You Missing this Vital Ingredient In Your Content Strategy?