This then leaves long-tail keywords and medium-tail keywords. Both of these types of keywords include additional words that provide context for the keyword, helping brands to more accurately target their audience and increase their chances of ranking well for their content marketing efforts. For example, for our restaurant above, the keyword “organic restaurant in Tucson” would provide them with far superior traffic. The main difference between ‘medium’ and ‘long-tail’ lies in simply how many words are included in the keyword phrase. … [Read more...] about Diving Deeper: Advanced Content Marketing Guide
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Finding the appropriate social media management tool for your business can be a challenge. MarTech Today's "Enterprise Social Media Management Software: A Marketer's Guide" provides a framework for deciding if you need and EMMS solution, details the capabilities of the leading platforms, and compares offerings from leading vendors. … [Read more...] about Enterprise Social Media Management Software: A Marketers Guide–All new sixth edition!
MarTech Today's "Enterprise Call Analytics Platforms: A Marketer's Guide" examines the current market for enterprise call analytics platforms and the considerations involved in implementing this technology. If you are considering licensing an enterprise call analytics platform, this report will help you decide whether you need to. This 41-page report provides: … [Read more...] about Enterprise Call Analytics Platforms: A Marketers Guide — updated for 2017
Never mentioning the campaign again after the holidays is like announcing you are about to buy a Halloween costume and then not telling people what costume you bought. You would be excluding them from your non-profit community – which is exactly the opposite of what people want from social media. People love tribes. They want to be part of something or, at least, be able to gain insight into something whenever they choose without any obligations. Allow them to be part of your journey by sharing the results of your campaign via social media. … [Read more...] about A Social Media Marketing Guide for Non-Profits