Taiwan semiconductors

I am not sure what this is, but it says Taiwan and Google on a wall with coffee mugs also in the drawings. Maybe it is artwork for one of the Google cafes in one of the Google offices? I am not sure but it was posted on Instagram about one of the Google offices.Do you know more about it?This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers. … [Read more...] about Taiwan Google Art

For the past, present, and mostly likely the distant future, as a search marketer, keywords are your currency and language. Keywords are what drives the topics of the content you create, your PPC campaigns, and even peripherally the interests you target on social media. Access to a tool with keyword ideas and indicators of relative importance of one keyword over another is an absolute necessity. With the recent news of Google blocking access to its Keyword Planner to anyone without an active account, it is prudent to be prepared with options in the event this restriction becomes the norm. Here are 10 alternatives to Google’s Keyword Planner for finding keyword ideas and search volume predictions. Ahrefs: Alongside Ahrefs’ backlink reporting and organic traffic dashboards, they have a really powerful keyword research tool which provides keyword ideas as well as search volume for all match types. For those conducting keyword research for SEO, Ahrefs has a keyword … [Read more...] about 10 Keyword Tools You Need to Know

First, there were semiconductors, then personal computers, and most recently, the internet. Now we’re on the cusp of the next wave of innovation, driven by advances in artificial intelligence (AI). Given that our industry exists thanks to these waves of innovation and that automation — a top trend in PPC for 2017 — can be driven by AI, how might things change for us during this next wave? And what risks do we face when we start to use far more automation without knowing the extent of its abilities? I will explore all of this and propose a way for our industry to add a layer of transparency to automation tools to prevent campaigns from suffering at the hands of bad robots. A primer on artificial intelligence and its methods Before explaining how AI pertains to online marketing, it may be helpful to clarify what some of the buzzwords related to AI mean. Artificial intelligence AI at its simplest is when a machine can solve a problem that we perceive as something that … [Read more...] about How artificial intelligence drives PPC automation

About a year and a half ago, I relocated from California to Singapore to take on the challenge of marketing SurveyMonkey’s portfolio of products across Asia. Living and working in a new region, I’ve been learning new ways of marketing, communicating and relating to different cultures. While my new role consisted of online marketing, offline promotions and some business development, my initial focus was on search engine marketing, since this was the area I knew best. For the most part, international SEO/SEM is an effort that one can do without ever getting on a plane; however, my ramp-up time was incredibly accelerated by a total immersion in a new target market. If Asia is on your marketing roadmap or near-term horizon, I hope I can smooth your learning curve with this list of my top seven eye-opening discoveries. 1. Hyperlocal language optimization may be necessary Before arriving in Asia, I had known that both Indonesia and Malaysia speak a language that in English we … [Read more...] about 7 lessons to jump-start your digital marketing in Asia

Asia Pacific, or APAC, includes countries along the Pacific Rim of Asia and Oceania, each of different sizes, cultures and developmental statuses. In aggregate, this region of about 20 countries counts near 4 billion people and $24 trillion in aggregate GDP (summed World Bank population and GDP figures, also used in the Excel charts below) and has exploded onto the digital scene. In fact, according to a recent eMarketer study, APAC has already usurped North America for the title of global e-commerce heavyweight in 2014 and is still growing fast, with total sales estimated to exceed $1 trillion in 2017. This final segment of the cross-border series dives deeper into the opportunity available in APAC, providing considerations and best practices useful for digital marketers looking to establish an effective strategy in the region. One of the most important things to keep in mind when approaching APAC is that the region is highly diverse and segmented, spanning the mature countries of … [Read more...] about The Cross-Border Series Part 4: Advertising In APAC