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According to Amazon, there are three things Alec Baldwin needs to build a snack stadium for his Super Bowl party: an architect, a five-star chef and snacks. And thanks to Amazon’s Echo and Alexa, getting the job done is as easy as asking “Alexa, what’s a snack stadium?” Making its first-ever appearance as a Super Bowl advertiser this year, Amazon is using its game day spot to promote the Echo device and has enlisted Baldwin to be its pitchman, even giving over its official campaign hashtag – #BaldwinBowl – to the actor. Beyond releasing a 30-second teaser ad that also stars NFL veteran Dan Marino, Amazon gave very few details around the campaign. A representative for the brand shared the following statement from Amazon’s VP of advertising, device sales and marketing, Neil Lindsay: “Echo has had an amazing reception from customers over the past year — they love it. We thought the Super Bowl was a great chance to tell even more people … [Read more...] about Amazon’s First-Ever Super Bowl Ad Will Promote Echo With Help From Alec Baldwin

Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain. Since RankBrain uses machine-learning AI, it learns by itself, consuming web pages and search queries by the second with the intent of delivering the best and most relevant results to users. You need to understand that this is an addition to Google’s algorithm and not an algorithm update such as Hummingbird, Penguin, etc. In fact, it is reported that RankBrain is now Google’s third most important signal contributing to search queries and results. So, with a very good understanding of RankBrain, how do you optimize your content for the future of SEO? #1: Understand machine learning and how RankBrain works Artificial Intelligence is taking over, robots are here to stay. Machine learning is where a computer is self-taught over time. Artificial intelligence is where a computer can be as smart as a human being, … [Read more...] about How content marketers and SEO experts can optimize for RankBrain

Social media is a powerful tool. It’s completely changed how we communicate and interact with the world. And one of the greatest benefits of Twitter is the ability to follow role models in your desired field. You can learn what they’re reading, who they admire, and how they navigate through their professions. As a marketer, I’m always intrigued by the number of powerful women in the industry. From agency owners to skilled subject-matter experts, women are paving the way to make a difference in business and their communities. So, I scoured multiple profiles and websites to find the unsung heroes in marketing. Some influencers you may recognize, and others will be brand new to your radar. However, all the individuals on this list are making an impact. Here are 100 women marketers to follow: Ericka Pittman (@ErickaMPittman)— Ericka is the Vice President at Combs Enterprises. Recognized for building strong brands, this Baruch College alumna has a proven track … [Read more...] about 100 Amazing Women Marketers to Follow on Twitter

Taylor Swift has 70.9 million Twitter followers. Have you heard of Austin Evans? He currently has over 1.3 million subscribers to his YouTube channel. As marketing has evolved in the digital age, brands are launching profitable social media campaigns with the help of celebrities and influencers. Capitalizing on a celebrity’s fame and fan base is not a new marketing concept by any means. What has changed over time is how brands are using celebrity endorsements and also what constitutes a celebrity. With YouTubers, Snapchat celebrities and Instagram stars making names for themselves, brands are targeting influencers with large audiences to get their brand messages to the masses. Below are a few examples of social media celebrity endorsements that paid off big time. As you will notice when you go through the list, the campaigns included not just celebrities in the traditional sense, but also social media influencers and daredevils. Some of the campaigns involved offline ads in … [Read more...] about Social Media Celebrity Endorsements That Paid Off

I recently had the opportunity to interview Morgan Brown, the Head of Growth at TrueVault and Qualaroo and a speaker at the upcoming SEJ Summit in Santa Monica on February 24th. The conference ticket cost is being covered by our partner, Searchmetrics. Searchmetrics delivers enterprise SEO and content marketing analysis, recommendations, forecasting, and reporting for companies who want potential customers to find them faster. Want to attend? We still have a few spots open – so if you are in the Greater Los Angeles area and want to learn from Morgan (and other speakers like Neil Patel, Mindy Weinstein, Pamela Lund, Katrina Jefferson, and more), sign up for an invite now. If you aren’t in the LA area, don’t lose hope! The SEJ Summit will be at six other locations this year: Dallas, Chicago, London, NYC, Miami, and San Francisco. We are so excited to have Morgan at our event and can’t wait to hear his presentation on growth marketing on Tuesday. And without any … [Read more...] about Delivering Experiences Through Growth Hacking W/ @morganb