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Erik Newton The BrightEdge community is robust and always expanding. As the VP of Customer Marketing, my job is to launch and support programs that drive community relationships and marketing success. Here is an update on some of the most popular programs BrightEdge runs. BrightEdge Product Certification—More than 7,000 Certified—50 New Product Training Videos Just Released We just published 51 new product training videos. To find the new videos and exam BrightEdge customers will: Log in, Go to Settings > Profile and Preferences > Get Certified, and then Certification Training Videos and after you review BrightEdge Update Certification 2018. We are updating all the training materials again for release in early Q4. BrightEdge Certified Professional Group on LinkedIn—More than 4,250 Members Once you pass the basic BrightEdge Certification, you can connect with the worldwide BrightEdge community and harness the power of more than 4,250 SEOs and … [Read more...] about BrightEdge Community Update of Programs and Growth

Gary Illyes from Google said on Twitter that having a thriving community helps with rankings. He said "a healthy, thriving community on a site, that can help a lot" when it comes to Google rankings.Here is the set of tweets in context: So all of you who comment here, thank you. No, the image above is me not calling you trolls - or is it? :-PHow important are the comments on your site and the community on your site relative to links or content? Not as important at all. Gary laid it out: But still, having an active comments and community helps. I wonder what Gary means by "healthy"?As you know, comments can also leads to issues for sites.Forum discussion at Twitter. … [Read more...] about Google: Community Through Comments Help A Lot With Ranking

Earlier this year, Tom Downey of the New York Times published a fascinating piece entitled, China’s Cyberposse. In the article he discussed a phenomenon that has being going on in China (and other parts of Asia) since 2001, known as “Human-flesh search engine”. Resembling the kind of single issue protest campaigns that the activist network 4-chan is able to achieve, “Human-flesh searches”, originated as a kind of crowd-sourced detective network made up of users of chinese forums and bulletin boards. Their goal – to take justice into their own hands. The original term “human-flesh search engine” was coined to signify a search for information that was conducted and delivered by humans instead of machines. Rather than relying on a computer based algorithm to locate and calculate the relevance of sources, the forums mobilize the community to discover and post the answers to questions which form the wider part of an investigation. Creepily, … [Read more...] about Human-flesh Search Engines Unearth Dark Side of Online Community

Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this episode of Marketing Nerds, Erica McGillivray, sits down with Features Editor Danielle Antosz, to talk about nurturing and growing a community. They discussed the benefits of building a strong community around your brand, how the Moz community started, and community building in live events. The Benefits of Building a Strong Brand Community The stronger your community is, the more that your brand is going to be supported during the good times and the bad times. I should always say you should never try–or, I should say attempt–to build a community around a product or really even around a brand. It’s going to be the needs of your customers or the people who are interested in what you’re doing. Like at Moz, obviously, we work with SEOs and other online marketers, so our community is about helping them with their problems doing … [Read more...] about Erica McGillivray on Growing a Community

A blog is not a place to dump content. Obviously, you know this. At least I assume that everyone with a blog would be aware, and yet so often that is exactly what they seem to be doing. Blog posts are being published on websites and just left there to gather dust. Maybe there’s some traffic. But that doesn’t mean the blog is successful, or that the post has done well. Dan Shure published a great piece on Moz about this titled The Broken Art Of Company Blogging (and the Ignored Metric That Could Save Us All). He explains that he does not use traffic or social sharing as a measurement of success. A blog post could have hundreds of shares, and he would consider it a failure if it did not have one particular metric to judge it: comments. That isn’t quite what I want to talk about here, but it brings up an excellent point: How do you measure the success of a blog? The answer is not necessarily comments, but rather a sense of community. Your blog should be a community of … [Read more...] about 6 Free Ways to Build a Community Around Your Blog