Taylors university college

If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, colleges and similar organizations present specific challenges (and opportunities) for online advertisers. Over the years, my advertising agency has had the pleasure of working with a number of these institutions, and we’ve learned (sometimes the hard way!) some important lessons. Here are a few dos and don’ts of running PPC advertising for the education vertical market: 1. Do advertise year-round At most universities and colleges, admission activity peaks and falls at predictable times of the year. Accordingly, most educational institutions bump up their online advertising when application deadlines grow near. And that makes sense. But that doesn’t mean you should shutter your advertising during less busy periods, for several reasons: Lead time. The lead time for acquiring new students is long, and students … [Read more...] about Dos and don’ts of PPC advertising for universities

Google announced improved and new college related knowledge panels for those searching for a college or university to attend. Google said "we're bringing a new feature to Search to help you navigate the college search process."If you search for some of your favorite colleges on mobile (and sometimes on desktop) Google will show you new knowledge panels that will show information about admissions, cost, student life and more. Google said you can look up "average cost after student aid is applied, including breakdowns by household income." "You can also dig into data around graduation rates as well as typical annual income 10 years after enrollment, designed to help you better understand the potential outcomes of attending that school," Google added.Google said the information comes from public data from the U.S. Department of Education’s College Scorecard and Integrated Postsecondary Education Data System (IPEDS). Google "also worked with education researchers and nonprofit … [Read more...] about Google Gives Lessons On College Search

Can you believe there was a time when a business believed that having digital media/marketing knowledge and skills was nice, but not necessary? How the times have quickly changed. According to the U.S. Bureau of Labor Statistics, the amount of market research analysts and marketing specialists is expected to increase 32% from 2012-2022 – which is faster than the national average of 11% for all occupations. While that sound promising for anyone pursuing a career in digital marketing, the education required for these skills seems to be lacking. This isn’t exactly a new development. Marketers have been discussing this topic for several years now. Take, for example, John Rampton, who shared on Inc.com that “79 percent of business leaders polled say there are ‘noticeable skill gaps’ on their teams–primarily in data, customer insight, and digital marketing techniques,” according to Circle Marketing’s 2013 B2B Leaders report. Stuart Draper, CEO … [Read more...] about 15 Colleges That Offer Digital Marketing Classes

As Barnes & Noble College’s CMO, Lisa Malat says her primary goal is to align her brand’s strategies with the mission of the university partners it serves. “All of our programs, our initiatives, and our messaging is really all around supporting the academic and social experience of our students, of our faculty, of our alumni, and making sure that we’re always on point and aligned with that mission,” says Malat. Currently, there are 770 Barnes & Noble College campus stores across the country, from the largest location at Harvard University to the more than 200 community college locations. “Leonard Riggio, the founder of Barnes & Noble, actually started with an off-campus bookstore across from NYU in New York City because his passion was to serve students, and he felt students deserved more than the experience they were getting at their school at the time, and that he could do it better,” says Malat. “The heart and soul of … [Read more...] about How Barnes & Noble College builds its marketing around Gen Z & Millennial needs

Google was granted a patent today from the USPTO on Universal Search, which provides searchers with a mix of search results from different categories, such as news, images, advertisements, web pages, and kinds of results when they type in a search query The original patent application was filed on December 31, 2003, and Google announced the introduction of Universal Search in May of 2007. The patent describes some different kinds of document categories that may be shown in search results, such as: Sponsored links, News documents, Product documents, Documents summarizing discussion groups, Images, General web documents, and; Other document classifications The Official Google Blog described a few more categories that could be shown to searchers in their announcement, Universal search: The best answer is still the best answer, including Maps, Books, Video, as well as additional contextual links to other categories of documents such as “blogs,” “books,” … [Read more...] about Google Universal Search Patent Granted