Learn More About Your Customers At Netvantage, we also preach that you need to know your customers. Well reading reviews from customers is a great way to learn more about them. Reading reviews can help you understand the verbiage your current customers use. It is very likely that potential customers will use the same type of verbiage which can be a great starting point to find new keywords for content. Some reviews may even include questions from your customers, which can lead to a FAQ page on your website or a blog post that answers the question in great detail too. … [Read more...] about Your Business Has Online Reviews. Now What?
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I have worked with many small and large e-commerce businesses, some of which generate profits that exceed a billion dollars. The interesting thing about this is that many of the largest e-commerce businesses in the world convert unprofitably on their first conversion by first-time customers—and they don’t mind. E-commerce businesses typically have 50k products at the very least and it’s a hassle to calculate margins for each of those. They usually set an average maximum cost per acquisition that is calculated not only based on the average margin but first and foremost on the customer lifetime value (CLV or often CLTV). This value refers to how much a customer spends over time. … [Read more...] about 5 Ways to Make Your Business Profitable Online
The offering enables local businesses to create video ads using existing creative and assets from Sightly’s library and stock sources. For multi-brand local businesses, the ads are customized with the relevant store address, phone number, map and other information specific to the geographical areas where they will be distributed. As the example above illustrates, ads are customized to drive consumers to the closest business location. … [Read more...] about Automated Tools To Help Local Businesses Tackle Online Marketing
few reasons why even a negative opinion from a customer can be a good thing!First and foremost, customer reviews, especially on a third-party site, are wonderful ways to collect feedback from customers. It's a great way to not only see where your problem spots are, but to also see what you're doing that's really resonating with customers. It could be that you're offering customers a service that you didn't realize how much your customers appreciate!Secondly, negative reviews actually help validate the positive ones! I am constantly reading product reviews at Amazon. If I see that 10 people have reviewed a product and they all give it 5 stars, I might wonder how accurate the reviews really are. But if 8 people gave the product 5 stars, and two gave it 2 stars, then suddenly the rating seems more accurate to me. I am more likely to think that maybe the 2 people that only gave the product 2 stars, didn't understand how to use it properly. Maybe it … [Read more...] about Is Your Business Under (Online) Review?
OK, So, Does It Invite The Wackos? No, not in my experience. It’s actually been very benign. I’ve had a few people ask the hours the business is open, I’ve had a couple of people ask about making reservations, and I had one person who wasn’t pleased with the speed of service he had received. Interestingly though, once we started exchanging text messages this person calmed down quite quickly and explained his position. We had a pleasant conversation and I think he was, if not happy, at least satisfied in the end. … [Read more...] about Wait. You Can Text Message Businesses From a Google Search?!?