Ric Dragon is the author of the DragonSearch Online Marketing Manual and Social Marketology (McGraw Hill 2012) and the ceo/co-founder of DragonSearch. He is a regular speaker for Google at their Get Your Business Online seminars. Dragon frequently speaks about the convergence of social media, process, information architecture, and sociology.[/caption] … [Read more...] about Managing A Social Media Marketing Team
Team management and project management
Being the Nick Fury of your team means you need to be the General versus being the foot soldier. What I mean is that you don’t have to be as deep in the weeds as your analyst, content marketing manager or on-page optimization manager. It’s good to have solid knowledge of these topics and if you have developed yourself out of one of these positions – even better! But the core task is to create a high-level strategy that has a positive impact on the business. … [Read more...] about How to build an SEO Avengers team to capture your market
Bonus: create budget for a PPC audit Even though budgetary constraints and an unstable level of commitment to PPC are likely the reasons you or Sally down the hall has been tasked with PPC, it can be a great boost to your ROI to have a professional review your paid search setup before it goes live, and then monitoring it yourself closely afterward. … [Read more...] about 3 ways in-house do-it-yourselfers can prepare for PPC management
If you choose a software that does not support reoccurring tasks (such as Basecamp) then your only choice is to make sure it supports templates. This is not as good as software that does support reoccurring tasks, as most project management software does not allow you to have a project go live on the first of each month automatically. … [Read more...] about How To Run Your PPC Accounts Like A Project
It is important to understand what the agency is doing in-house and outsources. Outsourcing a software solution should not inherently be seen as a weakness by the agency. Advertisers should understand why they are outsourcing and the costs associated with that vendor, and how that affects their bill. In some instances, agencies provide excellent services but do not have the development team to write their own applications. Conversely, there are some excellent software solutions which do not offer agency services and focus on providing the best software possible. The match of these two different teams can provide a complete solution to meet all of an advertiser’s needs. However, sometmes an agency is just running a program and not providing any additional benefit to the campaign. Therefore, advertiser’s should understand how their accounts are being managed and additional software costs. … [Read more...] about PPC Management Options – Are Your Fees Inline With The Advertiser’s Goals?