Ric Dragon is the author of the DragonSearch Online Marketing Manual and Social Marketology (McGraw Hill 2012) and the ceo/co-founder of DragonSearch. He is a regular speaker for Google at their Get Your Business Online seminars. Dragon frequently speaks about the convergence of social media, process, information architecture, and sociology.[/caption] … [Read more...] about Managing A Social Media Marketing Team
Team management in project management
Social Media manager Analysts On-Page Manager Media manager Editorial team Of course someone has to produce the content and in most cases it’s too much for the content manager to do everything by him or herself. It’s the content managers task to coordinate the editorial team, guest bloggers and other content producers. The produced content needs to also be reviewed (to a manageable degree) and analyzed for search engine relevance (not to say that content is for search engines only, but the best content has to be found). … [Read more...] about How to build an SEO Avengers team to capture your market
Bonus: create budget for a PPC audit Even though budgetary constraints and an unstable level of commitment to PPC are likely the reasons you or Sally down the hall has been tasked with PPC, it can be a great boost to your ROI to have a professional review your paid search setup before it goes live, and then monitoring it yourself closely afterward. … [Read more...] about 3 ways in-house do-it-yourselfers can prepare for PPC management
Change search bids on Tuesday and Thursday Change placement bids on Monday and Wednesday Add new keywords the first week of every month Examine search queries for negative keywords every other week Test new ads every other week Test a new landing page every other week Create monthly reports the first week of each month Do quarterly reviews of geographic data Do quarterly reviews of time based data … [Read more...] about How To Run Your PPC Accounts Like A Project
One common method of billing that has continued to stay in favor is a fixed monthly billing. A fixed monthly billing easily allows both an advertiser and agency to project expenses. It also allows agencies to to examine the full need of an advertiser to arrive at a fair price. For instance, if an agency is managing your PPC account, merging PPC data with analytics data, split testing ad copies, and consulting on changes to your website; that agency is performing many actions past PPC management. This is a very common relationship for agencies and advertisers to have. Some agencies consider these services as part of some of the above pricing methods and do not break out these charges. Other agencies prefer to break out the charges into multiple services. It is also common to determine the approximate spend of a campaign, and then charge a fixed monthly fee even though the fee is derived from the total spend. This makes billing for agencies easier and more consistent. In addition, most … [Read more...] about PPC Management Options – Are Your Fees Inline With The Advertiser’s Goals?