There is no doubt that Google Analytics is one of the most important tools you could use to understand your users' behavior and measure the performance of your site. There's a reason it's used by millions across the world. But despite being such an essential part of the decision-making process for many businesses and blogs, I often find sites (of all sizes) that do little or no data filtering after installing the tracking code, which is a huge mistake. Think of a Google Analytics property without filtered data as one of those styrofoam cakes with edible parts. It may seem genuine from the top, and it may even feel right when you cut a slice, but as you go deeper and deeper you find that much of it is artificial. If you're one of those that haven’t properly configured their Google Analytics and you only pay attention to the summary reports, you probably won't notice that there's all sorts of bogus information mixed in with your real user data. And as a consequence, you won't … [Read more...] about Trust Your Data! How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics
Team management in software project management
In 2017, digital marketing is no longer an afterthought. Digital is a critical part of almost every company's marketing strategy regardless of industry. The question businesses are now struggling with is: Which roles (or what people) do I need on my team to be successful? In this piece, we are going to outline the roles needed within a digital marketing team, as well as two roles your team is probably missing and why you need them. Role 1: VP of Marketing The VP of Marketing is the coach. This is an essential role that (depending on the size of your team and expertise) an owner could take on or that you can hire. This person is responsible for managing budgets and communicating the value of the marketing team's efforts to management. Some of the most successful marketing teams have a founder or a VP of Marketing who takes on a brand evangelist role as well. To help get the juices flowing, I have outlined some of the core tasks a VP of Marketing can tackle: Set weekly marketing … [Read more...] about 6 roles you need on your marketing team + 2 you probably havent considered
Each month, I compile Search Month— a recap of all the stories that have happened relating to search, categorizedby topic. I thought it would be fun to take all the Search Months over the pastyear and produce this edition of Search Year 2007. It was far more work than Iimagined, but I hope you’ll find this at-a-glance guide to what happened insearch during 2007 to be helpful. At-a-glance might be a stretch. This is a massive post, and I’m sure somepeople might feel a bit of overload. So, here’s some guidance as to how thingsare organized. In many categories, I tried to pick the biggest news story for that topic.This isn’t always the case. With some categories such as SEO, there where manygood, compelling stories. In some of those cases, I went with a catchy headlineor a recent, broadly applicable article. I wish I’d had the time to more closelygo through and pick out the very best in each section, but it was too mucheffort. Below each main story are … [Read more...] about Search Year 2007: Search News, In Review
Eytan Seidman, Program Management Director over core relevance for Microsoft Live Search, is leaving Microsoft (and Seattle) after six and a half years and heading to New York to work on a start up with his brother. I talked to him about life at Microsoft, the birth of Live Search, and singing karaoke in New Orleans. And don’t miss the video tribute to Eytan at the end of the article! The core relevance team that Eytan managed includes crawling, indexing, and ranking for Live Search. And while he acknowledges that Live Search still has work to do in relevance, he’s happy with the amount of progress they’ve made in such a short period of time. He points out that Microsoft only launched its own search index in 2003 and already has results that — in his estimation — beat Yahoo! and Ask. Early DaysEytan started at Microsoft as an intern for bCentral in the summer of 2000. He built customer applications for small and medium-sized businesses and came back full … [Read more...] about Microsoft Live Search Core Relevance Program Management Director Eytan Seidman Moves On
There are many ways to bill for PPC management and each has its own distinct characteristics. Some of these billing techniques align more with an agency, and others more with an advertiser. For agencies, the proper billing types can make the difference between being profitable and going out of business. In addition, if your goals are aligned with your advertisers, then long term synergies usually develop which means longer client retention. For advertisers, it is important to understand the options that exist. Not all agencies offer all of the below pricing options. However, some will be willing to work with you to find a solution that benefits both parties. A contract extends beyond just billing to include contract lengths and contract renewal types. First, we will examine agency fees, then we will dive into contract lengths. By seeing the billing point of view from both an agency and an advertiser, it can be easier to choose the proper type of contract so that both the agency and … [Read more...] about PPC Management Options – Are Your Fees Inline With The Advertiser’s Goals?