Keep the stories concise. If they’re too complicated, break them down into multiple stories. Make sure you can measure and test the story. Something vague like, “I want to be popular” would be difficult to test. “I want to be listed as the most popular site on Technorati” would be measurable. … [Read more...] about Managing A Social Media Marketing Team
Team management project management
Determine which pages need more backlinks and provide this information to the content manager to plan accordingly Analyze how the current incoming link juice is spread across the site and either adjust incoming links (e.g. change the target URL) or the site structure Analyze the backlink profile on a regular basis to ensure you are not in danger of penalties or algorithm updates Captain America also has to maintain and optimize the mobile version of the site based on information from the Google Webmaster Tools, Google Analytics and server log file analysis. It’s a great touch point to exchange data with Iron Man in order to find the right spots to fix. User signals lead the way here. … [Read more...] about How to build an SEO Avengers team to capture your market
At the end of the day, if your company simply won’t budge on hiring a PPC expert, you’re going to have to take matters into your own hands. Luckily, there are many resources online to help you learn PPC (including this publication you’re reading right now!), so take advantage of your DIY approach, and educate yourself on how to take those first steps with confidence. … [Read more...] about 3 ways in-house do-it-yourselfers can prepare for PPC management
Change search bids on Tuesday and Thursday Change placement bids on Monday and Wednesday Add new keywords the first week of every month Examine search queries for negative keywords every other week Test new ads every other week Test a new landing page every other week Create monthly reports the first week of each month Do quarterly reviews of geographic data Do quarterly reviews of time based data … [Read more...] about How To Run Your PPC Accounts Like A Project
The more you spend, the more the PPC management company bills you each month. The issue here is trust. First, you should give upper limits on how much your are willing to spend each month in advertising so you have a predictable bill. Secondly, you must trust the company you are working with. One of their incentives is to have advertisers spend more each month, as the agency makes more money. If the agency is increasing your spend while your profits continue to rise, this is an excellent option. It is common for agencies using this billing method to test many keywords and ad copies so that you receive results and want to spend more each month. However, if your spend is increasing and you are not seeing more conversions, this is an issue as the company could be bidding on untargeted keywords to increase your spend. This does not mean it’s a good or bad billing situation. It means that you should be aware of your return on investment, which holds true to any type of billing … [Read more...] about PPC Management Options – Are Your Fees Inline With The Advertiser’s Goals?