Technical SEO is about understanding how search engines access and interpret the content on a website — where they crawl, how they render the content, which pages get indexed, how quickly the site responds. If the search engines have trouble with any of these aspects, you could be placing underlying restrictions on your ability to maximize traffic from the biggest “free” source available. … [Read more...] about The role of technical SEO is “makeup”? Really?
Technic makeup brushes
Lead users through purchase funnel Guided selling leads users through the funnel through education. In many instances, users are trying to understand what type of product they need. They could be looking online for a shade of lipstick that complements their skin tone, the right type of chair for their office or trying to figure out what type of backpack they need for a hiking trip. … [Read more...] about How to Compete with Amazon: Win with Guided Selling
SEO PowerSuite is a one-stop SEO toolkit that combines pro-level functionality with minimized costs, making full-scale SEO affordable for businesses of any size. The toolkit lets webmasters, marketers, and professional SEOs run full-cycle SEO campaigns and grow rankings, traffic, and sales. The toolkit is always on top of the latest search trends with continuous improvements and feature updates, including the recently added SERP history, rendered site crawling, and in-depth backlink analysis. Since 2005, over 2 million users have grown their business online with SEO PowerSuite. SEO PowerSuite is available for free download on the official website. … [Read more...] about 7 essential tips to implement now for 2017
Some may be left suspicious, with many questions: How long will Google provide a ranking benefit for deep-linked content? Will this be perceived as a “bait and switch,” like the Mobile Friendly update? Will app ranking factors evolve to include more traditional Web page ranking factors (like links and social signals)? Will Google begin to crawl app content more indiscriminately, using deep app links like Web links? Will Google develop a new app-specific crawler, or was the algorithm change on April 21 (aka “Mobilegeddon“) really this — that apps are already being crawled, rendered and evaluated by the smartphone crawler, just the same as Web? … [Read more...] about Google Search + Deep Linking
Getting back to digital sleuths, you’ve got to fix what’s already broken before thinking about what Google may or may not be doing. For instance, during my time at eBay, the Spanish and Italian websites contained flaws in title tags, poorly developed internal linking structures and other issues that, no matter how often Google strategic thinking was applied, there were no gains. Nothing matters with Google if you don’t get your own house in order first. … [Read more...] about Digital Sleuths: On the trail to better SEO hygiene