It’s not black or white The concept that there is a “right” way and a “wrong” way to set up a website is naive; what we are doing is called “optimization” for a reason! The best technical SEOs are constantly experimenting and testing new and different techniques to improve performance, as a lot of cases are far from black-and-white. … [Read more...] about The role of technical SEO is “makeup”? Really?
Don’t assume that because you are buying ad space on a known app it will be safe for your brand. Apps don’t need to be porn free to tick the box of ‘safe’. An article about performance enhancing drug scandals next to Reebok or Nike ads can be equally as damaging. – Melody Gambino, Grapeshot. … [Read more...] about Why brands should care about brand safety in mobile advertising
Installation Status. Android apps are more prominently featured in Google search results when they are installed on a user’s device or have been in the past. Rather than checking the device, Google keeps track of app downloads in their cloud-based user history, so this only affects searchers when they are signed into Google. Proper Technical Implementation. The best way app publishers can drive rankings, according to Mariya Moeva of Google, is to “ensure that the technical implementation of App Indexing is correct and that your content is worth it.” She later elaborated in a YouTube video, explaining that app screens with technical implementation errors will not be indexed at all. (So start befriending the app development team!) Website Signals (title tags, description tags). Traditional SEO elements in the tag of the associated Web page will display in deep link search results, and thus are also likely ranking factors for the deep links. In fact, good SEO on … [Read more...] about Google Search + Deep Linking
Back in September of 2009, I wrote a blog post that I titled Google’s 10 Oddest Patents. The first of those that I included in that list was one named Instrument for medical purposes, I included it mostly because Google was a search company, and it felt odd that Google would have a patent on a medical process. That one used “ultrasonic sound to investigate the structural makeup of biological tissue in organs and vessels.” … [Read more...] about March 2016 Archives – SEO by the Sea