Up until now, learning about search has very much been a solo exercise or 'apprentice´ type engagement. These days there are actually courses and/or consultants you can pay for training. And of course there are still communities and forums that can be pretty reliable. … [Read more...] about Ask SEMpdx: “What is the best way for a Newbie to learn Search Engine Marketing?
Technical marketing engineer
Keyword Stuffing and SEO Meta Descriptions 101 How To Optimize your tags for SEO Keyword Density: Does it matter? What is keyword spamming? Use Google to generate fast ideas for new content that you can turn into long-form blog posts or even e-books. … [Read more...] about 13 Data-Driven Content Marketing Techniques That Boost Rankings
This checklistNacho AnalyticsSpyFuClosing ThoughtsEven if you aren’t technical, you should always know the health of your website and what areas can be improved. Simply run through this checklist and discuss the findings with your developer or web team. … [Read more...] about A Technical SEO Checklist for a Non-Technical Marketer
Well-positioned blog posts on other sites.Facebook groups.Forums.Other places where potential clients may be interacting with the brand.It’s also important that your client is available for receiving questions at this time. Providing the appropriate contact information can make a huge difference. Customer service matters! … [Read more...] about Why Content Marketing for Law Firms Doesn’t Have to Be Boring
“Nothing new”: This type of content is not necessarily of little value or involves plagiarism. Roundups, reviews, summaries — they all belong to this tier and add up value to initial materials, however, the majority of content is just the retelling of the same old story. The only thing that differentiates such posts from one another is how well they are written in terms of style and structure. So, if you need to publish a story on a not-so-fresh topic, pay special attention to the way it’s written.A fresh perspective / an expert opinion on the subject: If you find an expert ready to give you a quote for a “nothing new” post, it increases its chances of being accepted to a top-tier media.Case studies: Nothing grabs as much attention as a personal story. In fact, there are media that specialize on posting case studies mainly because of their high engagement potential. If it also contains a unique strategy, a new approach or angle, it has … [Read more...] about 20 Digital Marketing Blogs That Accept Guest Posts