For experienced SEO practitioners looking for advice on how to tackle complex technical issues, “The Latest In Advanced Technical SEO” was the panel to attend at SMX East. This session brought together seasoned industry veterans to discuss the challenges and opportunities that come with advanced technical search engine optimization, and the panelists had some great insights into solving and preventing technical SEO issues. Thousands Of Pages Missing From Google SERPs… And How To Prevent The Problem Christine Smith from IBM presented an interesting case study about an indexation issue IBM faced with its self-support site. Thousands of pages became deindexed somehow, meaning they weren’t showing up in search results. This led to a significant drop in Google referrals and, consequently, a major loss of traffic. The folks at IBM were puzzled by this, and they ran through the following SEO technical checks to try to find the problem: Pages/URLs resolved correctly. … [Read more...] about The Latest In Advanced Technical SEO: SMX East Recap
Log analysis has evolved to become a fundamental part of technical SEO audits. Server logs allow us to understand how search engine crawlers interact with our website, and analysis of your server logs can lead to actionable SEO insights you might not have gleaned otherwise. First: Choosing your tools Many tools are available to help with a server log analysis, and which one is right for you will depend on your technical knowledge and resources. There are three types of log file analysis tools that you will want to consider (unless you’re doing it from the command line, which I wouldn’t recommend if you don’t already have experience with it): Excel If you know your way around Excel — if creating pivot tables and using VLOOKUP is second nature to you — you might want to give Excel a go by following the steps shown in this guide by BuiltVisible. It’s important to note, too, that even if you use one of the other tool options, at some point you will need … [Read more...] about 7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it)
I was appalled by the main message of Clayburn Griffin‘s column the other day, “The role technical SEO should play: It’s makeup,” and I made my feelings towards the post pretty clear on Twitter. Many others shared my sentiments. So when Search Engine Land’s Executive Features Editor, Pamela Parker, reached out to see if I wanted to write a reaction piece to express some of those views, I was happy to oblige. The purpose of this post is to provide a counterpoint, and I will attempt to (re)position technical SEO as I see it. This necessarily means I will need to point out what I perceive to be some misconceptions in the original post… Misconception #1: Technical SEO is superficial The main issue I took with Griffin’s piece is that the analogy he used — “technical SEO as makeup” — is totally off the mark. Technical SEO is a fundamental requirement for websites of any size to rank in organic search, so to describe it as … [Read more...] about The role of technical SEO is “makeup”? Really?
After conducting an SEO audit, the next step for a majority of SEOs is to tackle the technical side first. This is very closely followed by on-page SEO. Off-page SEO fell to the bottom of the list, while many don’t approach the job in any particular order, indicating they prefer to do a mix of everything. This data comes from a survey sent out to Search Engine Journal’s Twitter audience and represents an ideal strategy for SEOs to follow. Here’s why. Technical SEO If you think of SEO like building a house, then technical SEO is all about building a solid foundation. You can look at it as any work done to a site aside from the content itself. What you’re doing at this stage is optimizing the site structure so it can be crawled and indexed by search engines. Starting with technical SEO is a sound strategy because you need to have your house in order before designing the interior. On-Page SEO Continuing with the home building analogy, if technical SEO is building … [Read more...] about 39% of SEOs Tackle Technical SEO First [DATA]