Joshua Hardwick Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.Article stats Twitter 76 Facebook 715 Referring domains 25 Organic traffic 8314 Data from Content Explorer tool. ShareQuick links If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility.But here’s the thing: it takes time for search engines to discover (and index) new websites.This means that if you search for your two-day-old website in Google, chances are you’ll be disappointed. In fact, 9 times out of 10, you’ll find nothing.However, even a few weeks after going live, some people still won’t see their website in Google/Bing/Yahoo (which account for 98% of all US searches).If you’re reading this article (which you clearly are), you’re probably one of these people. Now, you want to know … [Read more...] about How to Submit Your Website to Search Engines (Hint: You Don’t Always Need To)
Technical websites to follow
Whether you’re a website owner or a website visitor, everyone wants a fast loading website which can carry out sensitive exchanges of information securely. In 2014, Google announced that it was beginning to use HTTPS as a ranking signal, signalling an increased emphasis on secure connections from the world’s biggest search engine. Then, last month, the news came that Google’s Chrome browser will begin displaying a “Not Secure” warning message for unencrypted webpages. This message will be displayed in the address bar of websites not running the HTTPS protocol. Imagine a situation where your visitors withdraw from your website after seeing this warning message. Google does check whether your site uses HTTP or HTTPS protocol. It might not be a crucial factor if you are not very serious about your website. However, if you are an online business, this is not something to overlook – website visitors demand secure … [Read more...] about Should I move my WordPress website to HTTPS?
Lawmakers in Russia are just a couple votes away from passing a sweeping “right to be forgotten” law that critics say would be technically impossible to follow while also preventing citizens from accessing important information online. The European Union already has its own right to be forgotten law that lets citizens submit links to specific web pages and ask that those pages be removed from search results related to the person’s name. The EU’s criteria gives search engines the right to evaluate whether the person making the request is a public figure or private citizen, and whether the information has general public interest. But, as the New York Times explains, the proposed law in Russia goes a lot further: At its core, the proposal is similar to one approved by a top European court last year that forced Google to start removing links from search results for individuals’ names, but has two major differences that push the Russian law far beyond the way … [Read more...] about Russia Poised To Pass Sweeping Right-To-Be-Forgotten Law
International Women’s Day is March 8th, so it seemed like the perfect time to recognize some of the fantastic females around the world who are making things happen in the marketing space. Looking for women I’d want to include led me to tons of blogs, social channels, and brands. The good news is, there are tons of people to include, but the challenge is—there are tons to wade through! There are a number of other lists out there, so to make this list a bit different, I did a couple of things: First, I tried to remove anyone that I had already seen on multiple “who to follow” lists. Not because they’re not awesome, but because chances are, you’re already following them, so this is an opportunity to find some new faces. Second, while I am including most Twitter handles in the list, not all of the women on this list are necessarily avid Twitter users. I extend my definition of “follow” to mean that you should check out their blogs, … [Read more...] about 50 Women Marketers to Follow
Marketing has changed for local businesses. The big, yellow books of yesterday are all but dead and buried. Today, searching for a local business will most likely start on a mobile device, and the selection process goes far beyond a simple print advert with some clever sales copy. Customers can now tap into a rich tapestry of reviews, testimonials, case studies and social media to determine a business’s credibility. The local business landscape is more competitive than ever, and a positive reputation can be the key factor in standing out. Studies are now confirming that reviews are a trusted, critical component of generating business from local search with as many as 9 out of 10 users referring to reviews before contacting a local business. Rather than go over the process of generating reviews, I want to detail a mindset we have used with businesses to build credibility that goes way beyond simple reviews. Space Robots & Asteroid Mining How would you feel if you heard about a … [Read more...] about Online Reviews, Reputation And How To Become Super Credible