Creating more engaging content is the top priority for technology content creators over the next 12 months (70%). Technology marketers say LinkedIn is the most effective social media platform they use (72%). 51% of technology marketers plan to increase their content marketing spending over the next 12 months. 36% of technology marketers have a documented content marketing strategy (up from 33% last year). Effectiveness ratings for most content marketing tactics, social media platforms, and paid methods of content promotion/distribution are higher than they were last year. Technology marketers allocate 29% of their total budget, on average, to content marketing (vs. 25% last year). … [Read more...] about CMI Releases B2B Technology #ContentMarketing Trends 2016 Report
In the defense of many businesses, they do hear the same words coming from both the marketer and the technology company. Both companies use the words “SEO”, “optimization”, “paid search”, and many other terms, which on the surface sound the same. Thus, a business that doesn’t understand the digital medium would not know there is a difference between these two types of companies. … [Read more...] about Is your SEO Company A Marketer or a Technology Company?
With the use of the Raspberry Pi, a relatively inexpensive tool, kids are able to experiment with computer projects without much financial risk, compared to if they tinkered with a standard desktop computer instead. As making mistakes and subsequent guidance tend to be great for learning, using a tool that can be easily re-acquired at relative ease makes it perfect for kids. And with Raspberry Pi gaining even more traction around the world, a lot of future adults will have the knowledge on open source software and computing in general. This could have great benefits in areas where a gap exists in access to computing education, as well as society as a whole. … [Read more...] about 4 Cool Ways Raspberry Pi is Transforming Technology
The advancement of marketing technology specific to mobile devices has left most companies scrambling to figure out what they should be using and how they should be using it. It's become a larger part of an internal marketing team's role (as well as the supporting agency's job) to help figure this out. With thousands of mobile marketing technology companies to choose from, the big question is where the starting point should be and how you should approach it. … [Read more...] about CMO audit series, Part 2: Untangling the web of mobile technology
Scott is the conference chair of the MarTech® Conference, a vendor agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. … [Read more...] about Separate marketing technology fact from fiction at MarTech Conference in 2 weeks