Top Challenges for Technology Content Marketers What’s holding back content marketing in the technology field? There are many challenges, but engagement seems to be the biggest hurdle. This offers an opportunity for brands with strong, dedicated audiences to rise above the competition. … [Read more...] about CMI Releases B2B Technology #ContentMarketing Trends 2016 Report
In the defense of many businesses, they do hear the same words coming from both the marketer and the technology company. Both companies use the words “SEO”, “optimization”, “paid search”, and many other terms, which on the surface sound the same. Thus, a business that doesn’t understand the digital medium would not know there is a difference between these two types of companies. … [Read more...] about Is your SEO Company A Marketer or a Technology Company?
While we can expect to see a lot of the benefits of Raspberry Pi in the future, there are already quite a number in action today, thanks to some open source entrepreneurs. Slice, a media box with internal storage that can connect to TVs, is commercially released with a Raspberry Pi running inside it after a successful Kickstarter campaign. Unlike other media boxes, it’s easy to customize, especially for those familiar with Raspberry Pi. Another product called Pi-Top, a laptop that’s powered by Raspberry Pi, was launched with minimal external components while also making it easy to customize. Its goals aligned well with the educational goals of Raspberry Pi as it provided a cheaper alternative for people to have their own computer. … [Read more...] about 4 Cool Ways Raspberry Pi is Transforming Technology
The advancement of marketing technology specific to mobile devices has left most companies scrambling to figure out what they should be using and how they should be using it. It's become a larger part of an internal marketing team's role (as well as the supporting agency's job) to help figure this out. With thousands of mobile marketing technology companies to choose from, the big question is where the starting point should be and how you should approach it. … [Read more...] about CMO audit series, Part 2: Untangling the web of mobile technology
Scott is the conference chair of the MarTech® Conference, a vendor agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. … [Read more...] about Separate marketing technology fact from fiction at MarTech Conference in 2 weeks