Sponsored by International Data Group (IDG), this report features findings gathered from a marketing survey conducted by Content Marketing Institute and MarketingProfs. This report presents findings from the 392 who said they were B2B technology marketers in North America from a range of company sizes. They responded to the survey in July and August 2015. … [Read more...] about CMI Releases B2B Technology #ContentMarketing Trends 2016 Report
In the defense of many businesses, they do hear the same words coming from both the marketer and the technology company. Both companies use the words “SEO”, “optimization”, “paid search”, and many other terms, which on the surface sound the same. Thus, a business that doesn’t understand the digital medium would not know there is a difference between these two types of companies. … [Read more...] about Is your SEO Company A Marketer or a Technology Company?
With the use of the Raspberry Pi, a relatively inexpensive tool, kids are able to experiment with computer projects without much financial risk, compared to if they tinkered with a standard desktop computer instead. As making mistakes and subsequent guidance tend to be great for learning, using a tool that can be easily re-acquired at relative ease makes it perfect for kids. And with Raspberry Pi gaining even more traction around the world, a lot of future adults will have the knowledge on open source software and computing in general. This could have great benefits in areas where a gap exists in access to computing education, as well as society as a whole. … [Read more...] about 4 Cool Ways Raspberry Pi is Transforming Technology
Scott Rayden is the Chief Revenue Officer for 3Q Digital, a Harte Hanks company, and is responsible for leading marketing, sales, and the overall revenue growth of 3Q Digital nationwide. Scott spent the past 7.5 years as the Founder and President of iSearch Media, a leading digital marketing agency focused on consumer behavior, search marketing, analytics, and data visualization. iSearch Media was acquired by 3Q Digital in 2014. Scott brings 14 years of experience in digital marketing, management, M&A, and business development to 3Q Digital. Prior to founding iSearch Media in 2006, Scott worked at Quinstreet and LeadClick Media (acquired by First Advantage for $150MM), two of the largest digital marketing agencies in the country … [Read more...] about CMO audit series, Part 2: Untangling the web of mobile technology
Scott is the conference chair of the MarTech® Conference, a vendor agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. … [Read more...] about Separate marketing technology fact from fiction at MarTech Conference in 2 weeks