Sponsored by International Data Group (IDG), this report features findings gathered from a marketing survey conducted by Content Marketing Institute and MarketingProfs. This report presents findings from the 392 who said they were B2B technology marketers in North America from a range of company sizes. They responded to the survey in July and August 2015. … [Read more...] about CMI Releases B2B Technology #ContentMarketing Trends 2016 Report
This dialogue is not only to present the marketing results, but also to learn from the client how the results have impacted them and what is happening in their business that needs to be incorporated into the marketing process. More importantly, the meeting must look at not only what is working, but also what is not working. Usually this is the area that requires the most discussion and collaboration. … [Read more...] about Is your SEO Company A Marketer or a Technology Company?
With the use of the Raspberry Pi, a relatively inexpensive tool, kids are able to experiment with computer projects without much financial risk, compared to if they tinkered with a standard desktop computer instead. As making mistakes and subsequent guidance tend to be great for learning, using a tool that can be easily re-acquired at relative ease makes it perfect for kids. And with Raspberry Pi gaining even more traction around the world, a lot of future adults will have the knowledge on open source software and computing in general. This could have great benefits in areas where a gap exists in access to computing education, as well as society as a whole. … [Read more...] about 4 Cool Ways Raspberry Pi is Transforming Technology
The advancement of marketing technology specific to mobile devices has left most companies scrambling to figure out what they should be using and how they should be using it. It's become a larger part of an internal marketing team's role (as well as the supporting agency's job) to help figure this out. With thousands of mobile marketing technology companies to choose from, the big question is where the starting point should be and how you should approach it. … [Read more...] about CMO audit series, Part 2: Untangling the web of mobile technology
Scott is the conference chair of the MarTech® Conference, a vendor agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. … [Read more...] about Separate marketing technology fact from fiction at MarTech Conference in 2 weeks