Sponsored by International Data Group (IDG), this report features findings gathered from a marketing survey conducted by Content Marketing Institute and MarketingProfs. This report presents findings from the 392 who said they were B2B technology marketers in North America from a range of company sizes. They responded to the survey in July and August 2015. … [Read more...] about CMI Releases B2B Technology #ContentMarketing Trends 2016 Report
One primary situation I have come across is businesses that say they have tried everything and nothing works. After some listening and some questions, I find they have been working with technology firms and usually both sides are equally frustrated with the other. The next example tends to be about the reports technology firms send their clients. Generally these reports are computer generated and most often quite colorful with charts. The information in the report is always accurate, most of the time I find nothing wrong with the information.The issue is not what is in the report, rather what is not in the report. The bounce rates are usually not separated between advertising and organic marketing. Traffic Sources are not well elaborated or explained. Advertising budgets are not well discussed. Keyword quality scores are most often ignored…to name just a few. When it comes to meetings, they tend to not exist or, if they do, the discussion is about the reports that are missing … [Read more...] about Is your SEO Company A Marketer or a Technology Company?
While we can expect to see a lot of the benefits of Raspberry Pi in the future, there are already quite a number in action today, thanks to some open source entrepreneurs. Slice, a media box with internal storage that can connect to TVs, is commercially released with a Raspberry Pi running inside it after a successful Kickstarter campaign. Unlike other media boxes, it’s easy to customize, especially for those familiar with Raspberry Pi. Another product called Pi-Top, a laptop that’s powered by Raspberry Pi, was launched with minimal external components while also making it easy to customize. Its goals aligned well with the educational goals of Raspberry Pi as it provided a cheaper alternative for people to have their own computer. … [Read more...] about 4 Cool Ways Raspberry Pi is Transforming Technology
Scott Rayden is the Chief Revenue Officer for 3Q Digital, a Harte Hanks company, and is responsible for leading marketing, sales, and the overall revenue growth of 3Q Digital nationwide. Scott spent the past 7.5 years as the Founder and President of iSearch Media, a leading digital marketing agency focused on consumer behavior, search marketing, analytics, and data visualization. iSearch Media was acquired by 3Q Digital in 2014. Scott brings 14 years of experience in digital marketing, management, M&A, and business development to 3Q Digital. Prior to founding iSearch Media in 2006, Scott worked at Quinstreet and LeadClick Media (acquired by First Advantage for $150MM), two of the largest digital marketing agencies in the country … [Read more...] about CMO audit series, Part 2: Untangling the web of mobile technology
Scott is the conference chair of the MarTech® Conference, a vendor agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. … [Read more...] about Separate marketing technology fact from fiction at MarTech Conference in 2 weeks