I attended my first search marketing conference way back in 2006.Back then, digital marketing conferences were still a novelty and SES (Search Engine Strategies) was the place to be.At the time, I was working at a startup and teaching myself everything I could about SEO, Overture and this still relatively “new” platform called AdWords (now Google Ads).What I found at SES was a smart and innovative community of search engine marketers that shared my passion for the industry and were learning from each other.Not only that, the conference was still small enough to have the conference party at the Googleplex in San Jose.I was in heaven.Since then, the available digital marketing conferences have expanded dramatically, as well as the opportunities to take part in panels, presentations, and the anxiety-inducing keynote.For many, public speaking is not easy. And, let’s be honest. It is really difficult to be an effective speaker, let alone presenting to a group of all your … [Read more...] about 9 Expert Tips on How to Become an Effective Conference Speaker
Ted talks setting goals
You see a page loaded with text, you ignore. But you if see a video on a web page, you tend to pause and take notice. Videos have their own charm and a way of attracting human brains. So how could marketers resist the power of this wonderful engagement hook? If you are looking for quick and effective ways to increase the performance of your video marketing efforts you are on the right page. Video is the most convenient type of content to consume by your audience regardless of the vertical. Anybody from a stay at home mom to a CEO watches a product video before actually making the purchase. So regardless if you are a small business owner or an individual looking to build a personal brand, read on and you can take away a handful of highly actionable tips that will step up the quality and effectiveness of your videos. Tip #1 Tell a story A great marker should be a great creator. Marketing means being creative and thinking outside the box, yet we often seem to forget that and get caught up … [Read more...] about 7 Video Marketing Tips for Your Small Business
In a recent Twitter chat I did, we talked about continuing education for link builders — and I had to admit that I needed to get better at making sure that happened with my team. It really got me thinking about how important it is to keep learning, especially when you’re doing something that can be bogged down by tedium. While I absolutely love building links, it’s one of those things that can really burn you out at times, so making sure your team has opportunities to learn and be creative will do nothing but help them in the future. Why It Matters As I said above, link building can burn you out. Whether you are sending outreach requests, creating content that you want to place on someone’s site, using social media to build new relationships, or doing anything else that’s designed to help build links, most people would agree that the whole field of link building has a pretty high burnout rate. It’s very hard to do a good job when you’re feeling … [Read more...] about How Can Link Builders Keep Learning?
“It’s better to give than to receive.” That seems to have long been the mantra for philanthropists of all shapes and sizes. Words that were echoed by my own parents during childhood. But those words represent a very dated approach to charity. It’s a concept that is swiftly succumbing to change as industries evolve and social entrepreneurship grows. Today, young startup founders and incumbent businesses are more rapidly changing the model; make a profit while making a difference. Of course, there has been pushback; Dan Palotta spoke to this problem during a 2013 TED Talk on the matter, emphasizing just how skewed perceptions can be. “You want to make 50 million dollars selling violent video games to kids, go for it,” Dan said. “We’ll put you on the cover of Wired magazine. But you want to make half a million dollars trying to cure kids of malaria, and you’re considered a parasite yourself.” Despite the discontent of some, … [Read more...] about 7 Businesses Proving 2016 is Social Entrepreneurship Year
There are literally hundreds of thousands of articles online about maximizing your conference/trade show attendance, but unfortunately, a lot of them offer generic advice, including “Don’t forget your business cards!” I’m going to try to avoid that in this post by providing actionable steps. I’m going to break this into two sections. The first is for organizations hosting an event. What do they need to be doing? The second is for individuals attending a conference. How do they maximize their participation? Ready? Let’s go. Editor Note: SEJ has our own conference, SEJ Summit, taking place in 2017 at Chicago’s Navy Pier May 11. Get tickets today! Conference Maximizing: For Organizations I’ll do both of these in a checklist format to make it a bit easier to consume. E-Mail Marketing This is a little bit of a Goldilocks deal. You don’t want to email all your lists all the time about conferences because they will get annoyed and … [Read more...] about 10 Ways to Get The Most of Your Conference Experience