Startup marketing is one of those things that could make or break your new small business. You want to take advantage of all your opportunities if you want your business to strive in an ever-changing digital marketing scene. If you don’t do it, someone else will. Chances are, that someone else could be your direct competitor. Staying ahead of the competition is a great way to ensure that you succeed. What’s in it for you? Usually, digital marketing advice that you find online is oriented to larger, more financially stable companies. Of course, you can still learn valuable lessons from it but in the end, you won’t see the same results. Smaller companies usually have smaller, stricter budgets. This guide covers a broad spectrum of tips, tricks, and activities that you can use to your advantage. Follow them and digital marketing will never be a problem for your startup again. Getting Started with Digital Marketing The very first step in conquering digital marketing is … [Read more...] about 6 Digital Marketing Tips For a Successful Startup
Ten steps to successful seo for startups
If you’re running an e-commerce store, you should be using Google Analytics. Few tools rival its importance. Since its introduction in 2005, Google Analytics has been serving foolproof data for websites in all industries. From business to travel, websites across the board utilize Analytics as a go-to tool. But for e-commerce stores, Analytics is a must. Why? Because e-commerce thrives on data. In the e-commerce industry, accurate data can help your store rise to new heights. But the reverse is also true: misinterpreted data drives your store into the ground. Misinterpreted data can easily make the difference between converting a lead or losing it. And for a startup or an e-commerce store that’s trying to expand, every sale counts. In the hands of the right user, Google Analytics is a powerful tool for analyzing the success of your e-commerce store and developing new strategies to help you continue to drive revenue. But a tool is only useful if you know how to use … [Read more...] about How to Use Google Analytics to Boost E-commerce Sales
SEO can help a growing startup establish its presence and meet business goals. Here’s how to get started with search engine optimization and which areas to focus on. It’s a common challenge for early-stage and growing startups to find the resources and the time to focus on many different activities that can take their business to the next level. It’s also easy to feel lost among all the tasks, being unable to decide where to start. SEO is sometimes ignored as an activity when it comes to setting priorities, but it can be very useful in: establishing your startup’s authority reaching a wider audience building traffic and brand awareness improving engagement generating interest in your business This is an overview of how startups or new businesses can get started with SEO by following a series of steps that can help them improve their online presence and find a new audience. Set your goals One of the most important steps when starting with SEO … [Read more...] about Ten steps to successful SEO for startups
The news that Internet marketers will no longer be able to receive certain keyword-specific search referral data from logged-in Google.com users should be a concern to B2B marketers. With such an emphasis on lead evaluation and the importance of ROI in their marketing programs, every bit of data helps. Take a look at the top priorities for CMOs in the B2B space via MarketingSherpa’s 2011 B2B Benchmark Survey: Will this make B2B SEO irrelevant? That certainly will not be the case. At least for our clients (and hopefully for yours or your organization), organic search engine traffic represents a significant percentage of traffic that contributes quality leads for respective organizations. But what makes organic search traffic valuable? Key performance indicators (KPIs) are critical for measuring B2B SEO success. B2B search engine marketers need to consider how they are currently measuring performance and its impact in the marketing mix. This article seeks to provide … [Read more...] about Redefining B2B Search Engine Marketing KPIs In Wake Of Google Encrypted Search
The movement toward structured data markup (i.e., increasing use of standards like Open Graph, Schema.org, RDFa, etc.) has bothered me for awhile, but I could not exactly put my finger on the issues. A few weeks ago at SMX East, there were some great presentations on these topics, and I finally realized that I have many major reservations about the proliferation and use of these standards, on many levels (mostly from a publisher perspective; for end-users they are generally a very positive development). What Are These Standards? They sound complicated, but in layman’s terms, I would say: think of them as being similar to additional meta-tags on a page, similar to a meta-description or meta-keywords, but often in XML format, which convey certain structured information about various objects. Like meta-tags, these are intended to be machine-readable, but not necessarily presentable to humans in a browser. Much of the rich information showing up in search engine results (such as … [Read more...] about Structured Data Markup Was Inevitable, But Is It An Admission Of Failure?
While B2B SEOs understand the value in content marketing initiatives, we sometimes fail to understand the level of content commitment required to demonstrate success. In the Chief Marketing Officer (CMO) Council’s recent study, “The Content Connection to Vendor Selection,” researchers uncovered six distinct personas that all consume different types of content and share that content with other levels within the company. According to the report, these various buyers consume a spectrum of content marketing assets in an effort to keep current on new technologies, glean insight and shape purchasing decisions, and (most importantly for B2B vendors) identify potential suppliers, partners and solution providers. Thus, B2B marketers should develop content across all of these personas for maximum exposure. But, equally important was the fact that most buyers will seek neutral, third party, and fact-driven content when making purchase decisions. This means that vendor content … [Read more...] about How Much Content Do You Need For B2B SEO Success?
We’ve been in “sprint mode” with one of our clients throughout the quarter. Our key point of contact with this client has been fielding communication from all angles, with respect to a site redesign, international campaign initiatives and on communicating performance to senior leadership. Sometimes it seems like our entire week is spent executing on behalf of this organization (even though I know we’re tackling so much more). But the real win is when this client refers new prospects to us because of the dedication we put in. The real win is when we know our organization is a part of the marketing plan in the fourth quarter — and when they expand their programs because we can show real results that impact the bottom line. It takes time and hard work to build relationships with clients. And through the highs and lows of providing SEO consulting and management to other organizations, I’ve come to realize four principles essential in retaining and … [Read more...] about 4 ways to improve your value as a strategic SEO partner
To succeed as an e-commerce retailer, you need to succeed at SEO. No ifs, no buts. The harsh reality is that a reported 80% of e-commerce stores fail. The causes of this range from a lack of investment and poor cash flow to having a website which consumers do not trust, low-quality product photography, and even a lack of traffic. No traffic means no sales, and this ties in perfectly with a poor-performing SEO campaign. That’s not to say that e-commerce SEO is easy. Far from it. To succeed at e-commerce SEO, you need to have in place a team whose abilities span multiple disciplines, including: Technical SEO Copywriting Link Building Content Marketing Conversion Rate Optimization Looking at the requirements in this way makes it a little clearer as to why most e-commerce retailers fail. Competition is fierce in most niches, and it’s no longer possible to rely on a single SEO approach. Having so much talent with one team is expensive, as are agencies who specialize in such … [Read more...] about 10 Reasons Why Your E-Commerce SEO Campaign is Failing
In 2016, I consumed more marketing material than I ever have. While the internet is packed with some truly awful content, it’s home to some real beauties as well. This post is intended to highlight some of the best things I read over the last year which, if you haven’t seen already, definitely need to be added to your reading list. My favorite posts are always those that inspire action and provide suggestions that you can take away and use yourself, and I guarantee that if you consume everything here and act on just a few of the tips, you’ll be a better marketer for it. So, without further ado… Starting with a recent post, this study from Matthew Barby is an incredibly useful insight into what’s required to rank well. It’s always nice to have some recent data that looks into ranking factors, and this post provides just that in incredible depth. Complete Guide to Keyword Research for SEO An extremely comprehensive guide to keyword research that … [Read more...] about 59 Marketing Posts You Probably Missed in 2016 (and Need to Read)
Whether you’re a startup or just looking to improve your e-commerce store, the first step is make sure you choose the right key performance indicators (KPIs). Knowing what to measure will ensure you know what you need to change or revise for improvement, which is of course critical when it comes to growing an e-commerce business. It is important to keep in mind that KPIs will change based on factors specific to your company, but knowing the right KPIs for your business can help make sure you are not going off track. One of the biggest mistakes small businesses make when it comes to KPIs is they measure everything. But what you’re measuring can’t be “key” if you’re measuring everything, so this can quickly become overwhelming. Having all of this data available through Google Analytics and other platforms is a fantastic resource, but you only need to look at a few key insights to truly measure your performance. So of course the question is simple: How … [Read more...] about How to Choose the Right KPIs for Your E-Commerce Store