SEO and PPC can help each other in many ways. They can also hurt each other if the two sides aren’t working together properly. The first step your PPC department can take in helping out your SEO department is to not damage their organic rankings with your testing. You need to test. Testing is essential for your account to improve. … [Read more...] about What PPC Practitioners Should Know About Robots.txt Files
Test robots txt
To entirely prevent a page from being added to a search engine’s index even if other sites link to it, use a “noindex” robots meta tag and ensure that the page is not disallowed in robots.txt. When spiders crawl the page, it will recognize the “noindex” meta tag and drop the URL from the index. … [Read more...] about A Deeper Look At Robots.txt
"Preserve," with similar time limits available for "index," would stipulate whether a copy may be stored in a search engine’s cache. … [Read more...] about ACAP Launches, Robots.txt 2.0 For Blocking Search Engines?
Allow or disallow following links Prevent indexing of irrelevant websites Index duplicate content under only one URL The goal, of course, is to deliver only relevant HTML pages to the engine. But this doesn’t always happen properly. Duplicate content quickly occurs due to technical problems or the ubiquitous ‘human factor‘, which is is all to common. But there are ways to keep an index clean and counteract this. … [Read more...] about SEO Basics – Indexing with / robots.txt, meta tags and canonicals –
I think this is one of those tools that makes sense to keep. So, since we haven’t announced that we’re turning it off, I imagine that it will just come with the new Search Console over time.” … [Read more...] about Google Will Eventually Move Robots.txt Testing Tool to New Search Console