There is a talent gap in the market, and digital marketing jobs take 16 percent longer to fill than other postings and show a growth rate of 30 percent over traditional marketing roles. A McKinley Marketing Partners report on 2017 Marketing Hiring Trends revealed that 56 percent of companies plan to hire more digital marketers in 2017. If you take a closer look at the hiring landscape, it’s clear to see that the talent gap directly affects the hiring in digital marketing roles. The most in-demand marketing skills were digital advertising (46 percent), content creation and curation (38 percent), and content strategy (34 percent). But what about the salary of digital marketing professionals? Has the incentive kept pace with the demand? Well, yes. Digital marketing professionals make $7,000 over their traditional counterparts, and according to data collected by Glassdoor, a digital marketing manager earns an average of $77,015 per year. How can professionals … [Read more...] about The Top 28 Digital Marketing Certificate Programs to Enroll
Text marketing affiliate programs
Affiliate marketing is the latest buzz word. It is a key strategy that businesses today are using to promote themselves and reach a wider audience. Increased sales, more traffic, qualified leads, extending brands reach, better SEO rankings are the major benefits of affiliate marketing. In 2016, US retailers spent $4.7 billion on affiliate marketing. Astoundingly, affiliate marketing spending is expected to rise to $6.8 billion by 2020, according to data published by eMarketer. Starting an affiliate program can be really easy. All you need is a website, traffic and products you are willing to advertise, and the rest sort of happens by itself. With an effective affiliate marketing program, a blogger can make money even in his sleep!Tip: Get 10X more e-mail subscribers with this WP plugin So, if you want to use your website for affiliate marketing, here are the best plugins to use. 10 Best WordPress Plugins for Affiliate Marketing Let’s start with the first one. 1. … [Read more...] about 10 Best WordPress Plugins for Affiliate Marketing
There are few topics in search engine marketing with such varying, vehement opinions as affiliates and PPC marketing. Allow affiliates to bid on brand terms? Allow them to buy search engine marketing at all? In-house search engine marketing and affiliate program managers should debate the issues and benefits below and define search engine marketing policies that are appropriate for their organization. Allow all search engine marketing The least restrictive policy for affiliates is to permit all search engine marketing. As you might expect, this broad allowance can lead to some serious issues for in-house search engine marketers. The gravest problems stem from direct linking affiliates. A non-restrictive search engine marketing policy for affiliates means affiliates can bid on keywords and directly link to the merchant’s (in this case your organization’s) website. Search engine marketing providers, like Google, will only show one result listing per website, so an affiliate … [Read more...] about In-House SEM & Affiliate Search Engine Marketing Terms
Many search marketers work with affiliates but fail to ask the question: Can your affiliates’ bad actions cause you legal trouble? The answer is probably. Among other things, your affiliates might get you into trouble for bidding on competitors’ brand name trademarks or making false offers, claims or endorsements without complying with FTC guidelines. Let’s take a look at both of these scenarios in more detail. Bidding on competitor trademarks Trademark bidding is the act of bidding on paid search listings for keywords that contain a trademark. Trademark bidding on a competitor’s trademarks could result in legal action for trademark infringement or for breach of contract if one exists. Legal action. If an advertiser sponsors a keyword that contains the trademark of a competitor, which is allowed on some search engines including Google, the advertiser could be liable for trademark infringement. There are several tests applied by the legal system of the USA to … [Read more...] about Protecting Yourself From Your Affiliates’ Bad Actions
Most affiliate managers and brand owners agree that they are not fond of the practice where affiliate marketers direct link from a search campaign to the advertiser’s web site. While frowned upon, the practice may be simply a nuisance because you just don’t like it or could become a more serious problem that is costing money either directly or indirectly due to skewed decisions. The only way to know for sure is to measure the impact with real quantifiable numbers. What is direct linking? Direct linking occurs when an affiliate uses your web site address as its display URL in search ads. The structure of the search ad consists of the following: Display URN is your domain The destination URL is an affiliate redirect link The final landing page is part of your domain Many times the affiliate will also re-use your ad copy in their ads—which makes the ad appear to be you. How does direct linking impact your bottom line? Consumers do not see a negative effect from this … [Read more...] about Direct Linking Affiliates: Nuisance Or Serious Problem?