Scott Vaughan is CMO of Integrate, a marketing technology software provider automating top-of-funnel marketing for B2B marketers to enable demand marketing orchestration. Scott leads the company's go-to-market and growth marketing strategy. He's passionately focused on unlocking the potential of marketing, media, data and technology to drive business and customer value.[/caption] … [Read more...] about Martech vendor investment forecast: Sunny with just a few clouds
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Microsoft Excel is universally accepted and used. I’m betting you know the URL for it, too. I still use Excel for 99% of my analytical needs, and chances are it’ll handle it all for you, too. Until you’ve exploited all the tools it contains, don’t bother with the next two, because you won’t get much out of ’em. … [Read more...] about What Is In Your Enterprise SEO Toolkit?
When the Chrome OS was first discussed a year ago I was immediately taken back to the notion of the “network computer” pushed by Oracle CEO Larry Ellison in the 90s during the height of his war with Microsoft: a low-cost machine that was basically a terminal into the network. Google CEO Eric Schmidt made an appearance on stage yesterday to explicitly discuss the network PC and how Chrome OS machines were the realization of that vision. … [Read more...] about Could Google’s ChromeBooks Succeed In The Enterprise?
One thing that’s interesting here is the language and positioning. Google has always been cautious to say that it’s not trying to replace MS Office or compete directly with Microsoft. That position, however, has been less credible over time as Apps expands and rolls out new capabilities that directly address Office. But Salesforce CEO Benioff isn’t mincing words. He sees the inclusion of Apps into the Salesforce platform as making his company stronger against its CRM rival in Redmond. Benioff tells TechCrunch: … [Read more...] about Google And Salesforce.com Integrate Apps To Penetrate Enterprise, Duel Microsoft
These APIs provide great flexibility in implementation, allowing smaller enterprises to add specific services as needed, while only paying for the services that are consumed. Companies like OpenText, SimpleECM and Alfesco provide API-centric ECM services by the spoonful and can integrate these services from the capture of documents into the vast and growing list of popular cloud-based services (disclosure: Simple ECM was formerly a client of mine). … [Read more...] about Top 5 Enterprise Content Management Trends