by Alex Chris10 Comments The purpose of this SEMRush review is to provide an answer to those looking for a digital marketing tool but don’t know which one to choose. It is also for those who want to know if SEMRUSH is the right tool to invest their time and money. Those that read my posts on a regular basis know that I rarely do reviews or suggest a product or service.This is because I don’t want to influence my readers into buying a product or subscribe to a service they don’t really need.This is not the case with SEMRUSH. I have been using it for a couple of years now and I truly believe that it is the tool you need.It is a complete platform with many toolkits to help you improve your SEO, optimize your PPC campaigns (including shopping campaigns), spy on our competitors, analyze your content, monitor brand mentions, build links and many more useful functions.In general, SEMRUSH can carry out all the tasks a modern digital marketer has to do, in a … [Read more...] about SEMRush Review: A must have tool for the modern Digital Marketer
The good and the bad
A question from a recent visitor asked about how to get a government web site to link to their site. It was a good question, and I sent a response with a couple of ideas, and a postscript noting that it was such a good question that I was considering writing a blog post on the topic. First, I want to mention that their question really had nothing to do with the idea that a link from a government site would somehow increase their rankings in the search engines more than links from other pages. But, let me address that aspect of links from government sites briefly. Is a link from a .gov or a .edu worth more than a link from another set of pages? The truth is that we don’t really know. There are a handful of references in patent applications and whitepapers that say positive things about government web sites. For instance, the Google patent application Information retrieval based on historical data says this about links from government sites: Links may be weighted in other ways. … [Read more...] about Will the Government Link to Your Pages?
As an Internet marketing professional, I love the power, influence, and reach that social media has to offer. Online venues such as Facebook, Twitter, and Google+ enable a level of instant human outreach that is unparalleled in history. For example, if you are a fan of a TV, movie, music or sports celebrity, your ability to interact with that person (or at least see them outside of their normal context) is fascinating. Social media enables us to easily find long lost friends, old flames, and remote cousins you never knew you had through the Internet, and renew relationships with these people. Best of all, at least for my business, if you are a brand name, be it a large company (or perhaps just a small one looking to make it big), you can have direct, personal interactions with both existing and potential new customers that the Mad Men of yore could only dream of. Social media enables businesses to promote their products, encourage brand and company loyalty, cross-sell new company … [Read more...] about The double-edged sword of social media
If you know exactly what you’re doing, you can build a blog that gets over 100,000 visitors per month in less than year—from scratch. Chances are, however, you don’t know exactly what you need to do to achieve that, but that’s okay. The fact that you’re here and ready to learn means that one day, you will know what you need to do to create a fully sustainable business from your blog. Another factor is the time it takes. Some of you may be able to build a thriving blog in a year, while others may take two, three, or even five years. During this journey, your blog will progress through five distinct stages: Blog creation Initial growth: finding your 100 “true fans” Scaling up your traffic Reaping the rewards Maintaining your success In this article, I’ll outline the five stages of blog growth to help you understand where you’re today and how far you have left to go. Stage 1: Your Blog is Born Expected time to complete: Less than two … [Read more...] about The 5 Stages of Blog Growth
It was like an algo sandwich, with a side of panic. Prior to that time, I had already been helping several clients with websites hit by Panda, but the Penguin update was new (and extremely intriguing). And as many webmasters found out, Penguin could be absolutely catastrophic SEO-wise. After the 24th, I became fascinated with the Penguin update and worked tirelessly to understand what was going on. I've now analyzed many domains hit by Penguin (115+); you can read more about my initial Penguin Findings and then my update from the over optimization frontlines. Both provide insights based on my analysis of sites hit by Penguin. It wasn't long after the 24th that I started helping companies that were hit by Penguin. An Interesting Case: Panda, Panda, and Pandeguin One of the emails I received came from a start-up in San Francisco that was clearly in trouble SEO-wise. They had three domains in use, and all three were hit during that nine-day period. To make matters worse, all three were … [Read more...] about March of the Penguins, Which Led to a Friendly Panda and Finally a Recovery