I have seen it happen time and time again. The decision is made to redesign the company web site. There could be a variety of reasons for this - the site needs a fresh design to bring it up to date, the company is looking to create a more user friendly experience, a new content management system (CMS) is being added or some other reason. However, in he process regard for search engine visibility is not included in the overall plan. The new site is launched and everyone waits for the traffic to pour in but for some reason it doesn't. In fact, traffic declines. Sales drop. The CEO is demanding answers. What happened and who's fault is it? What happened is that no steps were taken to retain traffic from the search engines during the site redesign process. Plenty of effort was put into aesthetics, functionality, the CMS, etc., but somehow, some way, search engine traffic was forgotten. Visibility has all but disappeared and you are perplexed as to what your next move should be. Do … [Read more...] about Ten Things To Consider When Going Through a Site Redesign
The good the bad and the ugly
Have a small business in need of a website, but no budget for professional design services? Yahoo, Google and Microsoft all offer free small business site creation tools that can help you develop a professional online presence. Keep reading for an in-depth review of what Office Live Basics, Google Page Creator and Yahoo SiteBuilder include and how they work. Additionally, we’ll consider ease of use, positives and negatives, and recommended uses for each tool. No knowledge of HTML is required to create sites using any of these services. Experienced webmasters who want direct access to the code or want high-end business applications will need to look beyond these products. The goal of these products is to provide the tools needed to develop a simple, but functional web presence. The Winner: Microsoft Office Live Basics One of the more intriguing features of the Office Live Basics program is the free domain name that comes as part of the package. The registration—through … [Read more...] about Free Page Creator Tools From The Big Three: Trash or Treasure?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Official: Google Analytics Gets Social Engagement Reporting Google Analytics has just announced a new set of reports (and functionality) that will enable websites to track social interaction with their content. This comes as a welcomed addition to the new Google+1 button, as it now enables one to measure the impact of social interactions in and outside websites (either through a Facebook like, […] 5 Ways To Jump Ahead In Your Industry We frequently hear about the consumer brands that dominate their markets. Amazon controls 25% of all Internet commerce. Zappos grew to a billion dollar company in ten years with its Web-friendly business model and rule-breaking culture. But who holds the dominant Internet-driven position in your slice of the economy? Is it you? It could be. […] How To See Inside Google+ If You Can’t Get Inside Google+ Google+ has been … [Read more...] about The Day In Search, June 29, 2011
Search Engine Land’s SMX West search marketing conference is returning to San Jose on March 11-13, 2013. We’ve got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. If you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company’s or client’s bottom line) to attend the show. Here’s why – then go register for your pass and save off on-site rates. 2013: New Trends, New Opportunities – And New Challenges For Online Marketers To borrow a famous slogan, “the hits just keep on coming.” But for online marketers, this catchphrase has multiple meanings. On the one hand, we’re seeing virtually continuous change and innovation, with new channels like Facebook Graph Search and Google+, the advent of Big Data, the explosion of mobile usage… it’s a great era for marketers, because the hits just keep on coming. But … [Read more...] about The BIG SMX West Preview: Why You Should Attend
If you know exactly what you’re doing, you can build a blog that gets over 100,000 visitors per month in less than year—from scratch. Chances are, however, you don’t know exactly what you need to do to achieve that, but that’s okay. The fact that you’re here and ready to learn means that one day, you will know what you need to do to create a fully sustainable business from your blog. Another factor is the time it takes. Some of you may be able to build a thriving blog in a year, while others may take two, three, or even five years. During this journey, your blog will progress through five distinct stages: Blog creation Initial growth: finding your 100 “true fans” Scaling up your traffic Reaping the rewards Maintaining your success In this article, I’ll outline the five stages of blog growth to help you understand where you’re today and how far you have left to go. Stage 1: Your Blog is Born Expected time to complete: Less than two … [Read more...] about The 5 Stages of Blog Growth