Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about The Good, Bad, & Ugly Reactions
The good the bad and the ugly
When I pointed out that this was likely due to a misplaced conversion pixel on the landing page and that this 85% “conversion rate” was more likely indicative of a 15% bounce rate, the searchologist shot back saying that it was the new account structure that was driving these incredible results. As with many things in life, SEM is easy to do, but hard to do well. This axiom is proven to me every day by neophytes who have anointed themselves searchologists, as in the case above. … [Read more...] about Default Campaign Settings in AdWords – The Good, The Bad, The Ugly
Google+ delivers an incredibly rich user experience. As TechCrunch reporter MG Siegler wrote, “It looks great — Circles in particular — it was almost as if it wasn’t a Google product!” The Google executives he interviewed proudly responded that it’s because Andy Hertzfeld, one of the original designers of the Macintosh, was given free reign to “flex his creative muscles” within Google. Apparently Larry Page (historically opposed to lavish designs) personally signed off on this bold new direction. … [Read more...] about 3 Dead Excuses For Badly Designed Landing Pages
Google Buzz: The Good, Bad, & Ugly Reactions Google’s stated goal for Buzz is to help users cut through the noise of social networking. Ironically, yesterday’s announcement created as much noise (maybe more?) as an Apple announcement. Yep, everybody’s got an opinion about Google Buzz and if you’re one of the many who found it impossible to follow the reactions, we’ve done some […] … [Read more...] about The Day In Search, February 11, 2010
Conversely, the worst websites to work for (especially as client projects) are those which are not unique, those that are brand new, and those that tend to be thin on content. Why? These sites have no footprint on the web. And if they are to build one, it often requires aggressive push marketing, and is moving counter to the trend in search. Matt Cutts recently went so far as making a video recommending not trying to rank a thin ecommerce site. … [Read more...] about Would Your Company Be A Good SEO Client?