By way of a brief explanation, I’ve been recently mapping out the broader business strategy for EmpiricalProof. Last Friday we ran a value proposition design workshop based around the process outlined in the (excellent) Strategyzer book. The workshop involved a lot of Post-It notes, and was based around customer research. We all found it really useful. … [Read more...] about Introducing the Content Strategy Canvas
The importance of business strategy
“I believe all of theses points are very important but one key takeaway is to remember that people are not cookies or devices or audiences or consumers. People are people.” … [Read more...] about Seven ways to future-proof your digital strategy
I bristle every time I hear the term, especially when the term is applied to me. While I certainly can do social media it’s not all I can do, and I hardly view myself as an expert. If others want to call me that, so be it, but there’s almost a snake-oil salesman comparison to “social media expert” out there. Primarily because so many of the “social media experts” have never actually practiced it for a brand. A lot of them, just because they’re good at Facebook, or they’re good at Twitter, or whatever, think they’re experts. … [Read more...] about Scott Monty on Leadership, Strategy
There’s also a problem of The Social Bubble. This is a phenomenon that’s sprung up in recent years due to the growing popularity of social media sites. When you log into Google, you’re connected to your Google+ account. Remember when Google made a big deal about modifying your search results based on past search behavior, friends’ search results, and other factors? Well, it’s been silently collecting data on you in an attempt to come up with what it thinks you want. We see this today in default search settings. For example, Google knows where you’re searching from, and displays results based on your location, by default. That’s just one way Google personalizes search results. … [Read more...] about Does Google Discriminate Against Some Businesses?
This is the number one strategy on the list because it’s one of the most important strategies to implement for Black Friday marketing. Email marketing can be an incredibly effective way to get the word out about holiday promotions and to reward loyal customers, as long as you know how to stand out in your customer’s’ inbox. No doubt they’re going to be inundated with holiday retail emails, and you don’t want to end up in the junk folder, so it’s important to have your strategy in place as soon as possible. … [Read more...] about Black Friday Marketing Campaign Strategies